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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

1Channel Visual Merchandising & POSM Management is a cloud-enabled retail execution tool designed for brands to streamline the coordination of in-store displays and point-of-sale materials across various outlets. Teams have the capability to create and organize point-of-sale materials like banners, posters, standees, and digital displays; they can also develop campaigns that include specific date ranges and targeted store lists, mapping materials to both campaigns and locations effectively. Field personnel utilize a mobile app to document the execution of displays by uploading photographs, and managers can then assess these submissions through image-based audits, validation processes, and scoring workflows. The platform also incorporates exception handling features for instances like store closures and offers dashboards that provide insights into campaign coverage, outlet execution, visibility metrics, and performance analytics. It caters specifically to businesses in the FMCG and CPG sectors, including beverage brands, consumer durable and personal-care companies, pharmacies, and retail chains that oversee distributed merchandising initiatives. This comprehensive tool enhances the overall efficiency of retail operations and ensures that marketing strategies are effectively implemented in-store.

Description

BrandBuddy, developed by Heera Software, is a specialized platform designed for the management of in-store promoters, catering to brands that prioritize effective retail execution. This solution enables companies to oversee their in-store promoters with greater efficiency, improve visibility at the store level, and facilitate seamless execution across various retail locations. Integrating features like attendance tracking, task management, order capture, and performance monitoring, this comprehensive in-store retail execution platform streamlines multiple functions into a single cohesive system. Additionally, the Heera in-store promoter application acts as a robust operational engine, guaranteeing that campaigns are executed securely, reliably, and efficiently at the point of sale. By linking planning with field activities through geo-verified attendance and store-specific task execution, it ensures thorough tracking and reporting of promoter performance via an intuitive mobile interface, ultimately enhancing overall brand visibility and effectiveness. Furthermore, this tool serves as an essential resource for brands aiming to optimize their in-store strategies and drive better sales outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

1Channel

Founded

2014

Country

India

Website

www.1channel.co

Vendor Details

Company Name

Heera Software

Founded

1999

Country

India

Website

heerasoftware.com

Product Features

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

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