Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
1Channel's POSM Tracking & Proof of Execution provides FMCG and retail teams with the tools needed to effectively plan and assess point-of-sale material campaigns across various outlets. Users can maintain a comprehensive catalogue of POSM, sort these materials into specific categories, establish timelines for campaigns tied to target stores, and designate materials for particular locations. Utilizing a mobile application, field representatives can efficiently perform their tasks and upload photographic evidence to verify placements. The system incorporates multi-level audits to ensure checks on placement accuracy, visibility, and adherence to campaign guidelines. Team leaders have the ability to analyze coverage, assess outlet-level task completion, monitor execution progress, and evaluate compliance through detailed dashboards and reports. This solution is tailored for brands and distributors managing in-store promotions across a widespread network of outlets. By integrating campaign planning, mobile execution, photographic documentation, auditing processes, and performance tracking, it enables users to confirm that specified materials were successfully deployed in the intended locations, enhancing the overall effectiveness of promotional efforts. Furthermore, the streamlined processes foster improved communication and accountability among team members, ultimately driving better results in retail environments.
Description
1Channel Visual Merchandising & POSM Management is a cloud-enabled retail execution tool designed for brands to streamline the coordination of in-store displays and point-of-sale materials across various outlets. Teams have the capability to create and organize point-of-sale materials like banners, posters, standees, and digital displays; they can also develop campaigns that include specific date ranges and targeted store lists, mapping materials to both campaigns and locations effectively. Field personnel utilize a mobile app to document the execution of displays by uploading photographs, and managers can then assess these submissions through image-based audits, validation processes, and scoring workflows. The platform also incorporates exception handling features for instances like store closures and offers dashboards that provide insights into campaign coverage, outlet execution, visibility metrics, and performance analytics. It caters specifically to businesses in the FMCG and CPG sectors, including beverage brands, consumer durable and personal-care companies, pharmacies, and retail chains that oversee distributed merchandising initiatives. This comprehensive tool enhances the overall efficiency of retail operations and ensures that marketing strategies are effectively implemented in-store.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
No
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
1Channel
Country
India
Website
www.1channel.co
Vendor Details
Company Name
1Channel
Founded
2014
Country
India
Website
www.1channel.co
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No