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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

1Channel's POSM Tracking & Proof of Execution provides FMCG and retail teams with the tools needed to effectively plan and assess point-of-sale material campaigns across various outlets. Users can maintain a comprehensive catalogue of POSM, sort these materials into specific categories, establish timelines for campaigns tied to target stores, and designate materials for particular locations. Utilizing a mobile application, field representatives can efficiently perform their tasks and upload photographic evidence to verify placements. The system incorporates multi-level audits to ensure checks on placement accuracy, visibility, and adherence to campaign guidelines. Team leaders have the ability to analyze coverage, assess outlet-level task completion, monitor execution progress, and evaluate compliance through detailed dashboards and reports. This solution is tailored for brands and distributors managing in-store promotions across a widespread network of outlets. By integrating campaign planning, mobile execution, photographic documentation, auditing processes, and performance tracking, it enables users to confirm that specified materials were successfully deployed in the intended locations, enhancing the overall effectiveness of promotional efforts. Furthermore, the streamlined processes foster improved communication and accountability among team members, ultimately driving better results in retail environments.

Description

1Channel Visual Merchandising & POSM Management is a cloud-enabled retail execution tool designed for brands to streamline the coordination of in-store displays and point-of-sale materials across various outlets. Teams have the capability to create and organize point-of-sale materials like banners, posters, standees, and digital displays; they can also develop campaigns that include specific date ranges and targeted store lists, mapping materials to both campaigns and locations effectively. Field personnel utilize a mobile app to document the execution of displays by uploading photographs, and managers can then assess these submissions through image-based audits, validation processes, and scoring workflows. The platform also incorporates exception handling features for instances like store closures and offers dashboards that provide insights into campaign coverage, outlet execution, visibility metrics, and performance analytics. It caters specifically to businesses in the FMCG and CPG sectors, including beverage brands, consumer durable and personal-care companies, pharmacies, and retail chains that oversee distributed merchandising initiatives. This comprehensive tool enhances the overall efficiency of retail operations and ensures that marketing strategies are effectively implemented in-store.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

1Channel

Country

India

Website

www.1channel.co

Vendor Details

Company Name

1Channel

Founded

2014

Country

India

Website

www.1channel.co

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Product Features

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