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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

1Channel Merchandising Campaign Management is a cloud-based solution designed for retail execution, catering to FMCG, CPG, and retail brands as they manage in-store advertising efforts. Teams are able to establish clear campaign goals and guidelines, allocate point-of-sale materials (POSM), and choose specific stores using detailed store lists and coverage strategies. Field representatives utilize a mobile application to adhere to provided instructions and document their work with photos from each store to confirm proper placement and execution. Strict validation rules ensure that all submissions meet required standards, while exceptions are logged for situations like store closures or unavailability. Supervisors conduct thorough reviews of the work completed, employing a tiered auditing system that includes L1, L2, and L3 evaluations. Comprehensive dashboards provide a visual overview of campaign coverage, completion rates, compliance levels, and overall performance metrics across various locations and field teams. This system is instrumental in supporting merchandising activities such as new product launches, in-store marketing promotions, and the distribution of POSM, complemented by an accessible web portal for managing campaign setup and ongoing assessments. By streamlining these processes, 1Channel enhances the efficiency and effectiveness of retail campaigns significantly.

Description

1Channel Visual Merchandising & POSM Management is a cloud-enabled retail execution tool designed for brands to streamline the coordination of in-store displays and point-of-sale materials across various outlets. Teams have the capability to create and organize point-of-sale materials like banners, posters, standees, and digital displays; they can also develop campaigns that include specific date ranges and targeted store lists, mapping materials to both campaigns and locations effectively. Field personnel utilize a mobile app to document the execution of displays by uploading photographs, and managers can then assess these submissions through image-based audits, validation processes, and scoring workflows. The platform also incorporates exception handling features for instances like store closures and offers dashboards that provide insights into campaign coverage, outlet execution, visibility metrics, and performance analytics. It caters specifically to businesses in the FMCG and CPG sectors, including beverage brands, consumer durable and personal-care companies, pharmacies, and retail chains that oversee distributed merchandising initiatives. This comprehensive tool enhances the overall efficiency of retail operations and ensures that marketing strategies are effectively implemented in-store.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

Flexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

1Channel

Country

India

Website

www.1channel.co/merchandising-campaign-management

Vendor Details

Company Name

1Channel

Founded

2014

Country

India

Website

www.1channel.co

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Product Features

eSales DMS Reviews

eSales DMS

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