Best Web-Based Channel Marketing Software of 2025

Labra offers an AI-powered solution for businesses in the cloud ecosystem, enabling rapid go-to-market deployment with minimal engineering effort. The platform automates key aspects of the GTM process, such as listing solutions on major cloud marketplaces (AWS, Azure, Google Cloud), co-selling, and CRM synchronization. Labra reduces manual work and internal bottlenecks, helping sales teams close deals faster and increase revenue. It also empowers businesses to form stronger partnerships with cloud providers and channel partners, enhancing visibility and generating more qualified opportunities for sustained growth. By providing a centralized platform for GTM activities, Labra helps businesses manage relationships, streamline communication, and optimize performance. The system's ability to integrate seamlessly with existing tools further reduces the complexity of managing cloud sales and marketing efforts.

Kademi helps companies transform transactional relationships into long-term, valued partnerships by onboarding partners and incentivizing growth. Discover the powerful features of Kademi's all in one PRM Software, which customers use to create highly successful channel partner solutions. Manage all aspects of the partner lifecycle, including onboarding, automating engagement and targeting, as well as managing data. Tools to reward loyalty and sales growth, calculate payouts, motivate sales targets and incentivize partners. Kademi's eCommerce capabilities allow you to sell product online and set up workflows for collecting payments. You can share enablement resources, create targeted online training courses, and reward training results. Find out why Kademi's partner management software is so popular with companies around the world.

Strong partnerships are essential for successful channel sales. To reduce obstacles, it’s important to offer sales materials, tools, and experiences that your partners will appreciate. Our Partner Relationship Management (PRM) software enables you to: - Expedite the onboarding process for new partners - Stimulate demand within your channel - Support partners throughout the entire sales cycle, from lead generation to cash collection - Offer immediate assistance and insights - Tailor the partner experience easily with simple clicks instead of complex coding By utilizing our software, you can foster deeper connections with your partners and enhance their overall experience.

Channeltivity is the best PRM solution for tech companies. A single, powerful Partner Portal simplifies deal registration, MDF request management, channel lead management, training and Salesforce.com connectivity. You can now spend your time creating meaningful connections with partners and delivering exactly what they need. Channeltivity is simple to use and quick to set up. It empowers you and all your partners with the right tools and resources to grow your channel. Channeltivity Salesforce Edition gives your channel program a powerful PRM. It also provides real-time visibility for your entire organization through Salesforce.com. Channeltivity's seamless data flow gives finance access MDF data and direct sales full visibility of customers, ensuring that everyone has the data they need where they are most comfortable. Channeltivity HubSpot Edition provides real-time visibility into your partner pipeline to your entire company.

Your designers want to be free to create and spend their time on new projects. They need a simpler way to adapt existing marketing materials to different users. We have helped many big brands like Steelcase, Sherwin Williams and La-Z-Boy to ease the burden of customizing their design teams by creating brand portals that are customized for them. We take your art files and turn them into online templates. Your network can then access their self-service to create their own materials. You can still approve final versions before they are downloaded or printed. Our brand portals can also be connected to Suttle-Straus' commercial print and mail workflows. End users can order marketing collateral, request signage, and trigger direct mail campaigns to their local communities all using approved corporate templates.

Your.Rentals Property Management Software & Channel Manager No Monthly Fees, Pay per Booking - More sales channels: Enjoy the ease of listing your property on major vacation rentals websites like Airbnb, Vrbo, Booking.com, TripAdvisor, Expedia and Google with just one Your.Rentals account. - No double booking: We update your chosen holiday rental channels with your latest prices and availability to eliminate the risk of double bookings. Reduce the time needed to keep your calendars up to date and forget about double bookings. - Centralised payment: Choose Instant Booking or Request Booking. We manage customer payments, sales channel commissions and payouts. You’ll receive a payout to your bank or PayPal account. - Direct booking: Whether you have your own vacation rental website, we provide the solutions you need. Create a holiday letting website with us. Or simply use our direct booking widget on your existing site. Or share the link of your properties via what's app, Facebook, Instagram or other social media with ease. We help you to convert more bookings. - Personalised service: No matter you prefer to talk with us by online chat, email or phone, we are with you every step of the way.

PartnerStack is the only SaaS partnership platform that can deliver predictable revenue and accelerate software business growth. PartnerStack is used by companies like Intercom, Webflow, and monday.com to manage and scale their partnership programs. PartnerStack automates partner onboarding, training, payment processing, and much more to support their partners' success. Over $100 million has been generated by PartnerStack Network partners in the last year. All your partner marketing, referral and reseller channel needs can be met from one platform. Automate partner onboarding, engagement, payouts and compliance. Get connected to the only global B2B network that supports over half a billion partnerships worldwide. Contact us today to find out more.

Create, organize, and scale your Partner Ecosystem fast with Kiflo, an easy-to-use Partner Platform designed specifically for SMBs. In one centralized hub, you can: ✔️ Submit & track leads ✔️ Register deals ✔️ Customize partner portals ✔️ Automate reward calculations ✔️ Assign & streamline daily tasks ✔️ Share assets with your partners & team members ✔️ & much more! Whether you are just launching a new program or have a mature partner ecosystem, Kiflo is made for you.

E2open is creating a more connected and intelligent supply chain. It all starts with sensing and responding immediately to demand, supply, and delivery constraints. Our collaborative and agile supply chain platform brings together data from customers and suppliers, contract manufacturers, logistics partners, and distribution channels. This allows companies to use real-time data with artificial intelligence and machinelearning to make better decisions. This single view combines all the complex information you need to understand your global trade ecosystems, supply, logistics, and demand. E2open is changing everything. Demand. Demand. Delivered.™ Visit www.e2open.com.

Impartner unlocks the potential of your partner ecosystem by helping you Manage, Optimize and Accelerate every step of the partner journey. Our platform supports industry-leading global enterprises, including several CRN 5-S Award-winning channel programs and designated Chief Partner Officers. At Impartner, you can be confident in knowing that not only are your business needs being supported by our innovative solutions but that you are also in excellent company.

Computer Market Research offers automated channel management solutions that automate channels, revitalize partner relationships, and drive mutual bottom. Computer Market Research's channel management services eliminate the need to manage high-volume data feeds from partners. This makes it easier and less costly. CMR provides a complete view of price adjustment programs, such as marketing and rebates. Our client/server and web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis, and reporting. Computer Market Research provides a wide array of channel management applications which improve and solidify partner loyalty. Our Software-as-a-Service (SaaS) solutions will help cut the clutter and chaos of your sales channels. With automation, you can seamlessly capture unrealized revenue, standardize POS and inventory data, easily manage sales and marketing programs, increase partner enablement, collaborate on marketing initiatives, close more deals, and much more. All our solutions come with ongoing service and support, so you can leave the hard work to us!

It’s Marketing Magic. The power to create, manage and share branded content. Instantly. • Bring on the magic. Build and deliver quality, on-brand marketing in no time at all. • Power up your team. More efficient marketing means more time to focus on the big stuff. • No surprises. Seamless integration, smart approvals processes and secure IT systems mean you can grow with confidence. Sesimi is technology trusted by over 8,000 companies around the globe. The Brand and Content Management Platform Sesimi, a brand management platform, delivers marketing campaigns and strategies quicker than ever before - including: - A class-leading, intuitive Digital Asset Management tool that helps you store, search, and share your assets. - One-to-Many Creation Platform to eliminate marketing production bottlenecks using smart, brand-compliant templates. - Backed by a global support team that will assist you every step of your journey Streamline your campaign workflows. Give your team time back and resources. Don't just store your assets, create on-brand campaigns quickly!

Enhance your marketing efforts through stunning content and powerful features that ensure a smooth and effective digital marketing journey. Equip your channel partners with co-branded materials that they can easily distribute to their contacts and customer base. With user-friendly drag and drop functionalities, effortless editing capabilities, a variety of templates, and customizable designs, MioDatos revitalizes your email marketing with promising and profitable outcomes. Fine-tune your lead generation approach by maintaining a well-stocked pipeline filled with high-quality content that you can segment, schedule, coordinate, share, target, and publish with ease. Extend consumer engagement beyond mere transactions. Foster collaboration and insightful dialogues while solidifying your value proposition within your network to drive continued interest and loyalty. By integrating these strategies, you can ensure sustained growth and a stronger market presence.

Channelscaler, born from the union of Channel Mechanics and Allbound, is redefining partner relationship management and channel automation for the modern B2B ecosystem. The platform provides a comprehensive suite of modules including deal registration software, content management, training and enablement, lead distribution, renewals, and partner performance reporting. Its modular approach ensures flexibility, allowing businesses to adopt what they need today and expand as their programs grow, without unnecessary cost or complexity. By centralizing data from CRMs and other GTM systems, Channelscaler gives channel leaders real-time insights into partner engagement, ROI, and performance trends. Designed by channel experts, it eliminates friction in the partner journey, ensuring easier collaboration, faster deal cycles, and stronger program adoption. Customers benefit from intuitive partner portals, automated workflows, and incentive programs that reward loyalty and accelerate sales. With global brands already relying on its technology, Channelscaler has proven its ability to deliver measurable growth at scale. At its core, the platform is about building confidence and clarity into channel strategy while keeping ease of use at the forefront.

Zentail is an intuitive and accessible platform designed to streamline order management, business analytics, and the synchronization of catalogs and inventory all within a single suite. Tailored specifically for online retail companies, Zentail offers a quick and efficient means to consolidate, automate, and enhance the growth of your e-commerce business. Functioning as a robust, comprehensive multichannel solution, Zentail effectively oversees inventory, product listings, and order processing across various platforms including eBay, Amazon, Walmart Marketplace, Shopify, Jet.com, Magento, Bigcommerce, Google Shopping, and others. Among its standout features are kitting, automated competitive repricing, channel overrides, aliases, SMART types, as well as integrations for FBA, 3PL, and WMS, making it an indispensable tool for any online retailer. With such a wide range of functionalities, Zentail empowers businesses to operate more efficiently and adapt to the ever-evolving e-commerce landscape.

BlueSky ETO focuses on enhancing the marketing effectiveness of international brands. They provide comprehensive brand marketing solutions, such as brand management systems, automated marketing production tools, and digital asset management services, which empower businesses to elevate their marketing return on investment, ensure brand consistency, and improve overall productivity. By leveraging these innovative solutions, companies can navigate the complexities of modern marketing with greater ease.

Magentrix portal for partner relationship management (PRM) can help you increase the productivity of your channel partners. You can customize the look and feel of your brand. You can control access to standard and customized objects, files, document sharing and eLearning. FEATURES Partner onboarding, Playbooks and Training & Certification, Pop-up Alerts, Deal Registration, Document Management, Content Management and Market Development Funds (MDF), among other things! INTEGRATIONS Magentrix seamlessly integrates with your CRM (e.g. Magentrix seamlessly integrates with your CRM (e.g. Salesforce, SAP, Dynamics, HubSpot, and many more) to provide a single source of corporate data. You have complete control over security and permissions. Intelligently optimizes Salesforce data synchronization for faster data access and high performance. You can extend your portal with the growing number of 3rd-party applications (including Zapier), or you can use the RESTful API for integration.

Bridge from Mindmatrix is an advanced platform combining PRM and partner marketing functionalities, tailored to engage and enable channel partners effectively. The platform allows businesses to streamline everything from partner recruitment and training to incentive management and co-branded asset creation. It provides a collaborative environment for vendors and partners to align marketing efforts, drive sales, and ensure performance visibility through comprehensive reporting. Mindmatrix’s Bridge platform uniquely integrates sales, marketing, and service experiences, optimizing the entire partner ecosystem with automated support, ROI measurement, and global concierge services.

Distributed marketing platform that empowers world-class brands to empower franchisees, dealers, and agents to win local marketing battles

Marvia is a SaaS-based platform for Local Marketing Automation. Our software simplifies distributed marketing. It allows organizations to centrally manage their marketing materials, while localizing them and publishing them. Marvia makes it easy to organize, customize, and distribute marketing content. This software maximizes results.

Tackle’s Cloud Marketplace Platform equips you with all the essential tools to effectively achieve a listing, initiate sales, and expand your marketplace operations. Committed to assisting software companies in generating revenue through cloud marketplaces, Tackle focuses on platforms such as AWS Marketplace, Azure Marketplace, and Google Cloud Platform Marketplace. The platform significantly accelerates the process of listing and selling products across these marketplaces while offering detailed transaction reporting without necessitating any engineering resources. It empowers your teams in sales, business development, operations, and finance to seamlessly interact with the Cloud Marketplaces, enabling rapid revenue growth. By selling through these Cloud Marketplaces, you benefit from a streamlined sales and procurement process, a quicker product launch, the ability to utilize existing relationships and budgets with cloud providers, and access to a vast pool of potential customers. Additionally, with Tackle, you can optimize your marketplace strategy to adapt to evolving market trends and customer demands.

All the marketing channels in one platform. Multiple marketing channels to reach your audience, salespeople, partners, and last-mile. Engage customers according to their terms. Monitor their digital footprints. Learn about their needs. Use social media to communicate with them. You can send them personalized tweets, emails, and notifications. You can nurture your clients with always-on campaigns. You will get more results with less effort. Don't stop at just creating leads. These leads should be shared with your salespeople and business partners who are always on the go. An easy app can bridge the gap and provide a last-mile experience. Camp makes it easy to collaborate between marketing and sales. Marketing can generate leads, agree upon qualification criteria, measure lead participation with behavioral data, and mark leads as MQL or SQL (sales qualified). Inside Sales (IS), can be accessed to view the detailed profile of those involved in generating leads for sales.

Suger is the next-gen platform for Cloud Go-to-Market (Cloud GTM). We empower software companies to launch, scale, and optimize their presence across cloud marketplaces and partner ecosystems like AWS, Azure, Google Cloud, Snowflake, and Alibaba. By automating the heavy lifting behind Cloud GTM—private offers, CRM sync, entitlement provisioning, and co-sell workflows—Suger frees up sales, RevOps, and finance to focus on closing revenue, not managing processes. Designed API-first with 24+ native integrations, Suger connects seamlessly to cloud platforms, partner portals, CRMs, CPQs, billing tools, accounting systems, data platforms, and identity providers—powering the full marketplace lifecycle. Trusted by over 200 leading software companies—including Notion, Webflow, Intel, Clari, and Fivetran—Suger helps teams simplify operations and unlock marketplace growth.

Clazar's Cloud Sales Acceleration Platform provides software firms with tools to enhance and automate their entire cloud sales process within AWS, Azure, and Google Cloud marketplaces. It integrates smoothly with popular CRMs like Salesforce and HubSpot, allowing users to manage their listings, craft and monitor offers, and supervise co-sell opportunities right from their preferred platforms. The system delivers real-time analytics, offering a clear view of sales performance that aids in making informed decisions based on data. With strong governance measures and enterprise-level security, Clazar guarantees the protection of data and adherence to regulations like GDPR and SOC 2. With the confidence of over 150 industry leaders, Clazar has proven to enhance sales cycles by 40%, boost deal sizes by 80%, and increase win rates by 27%. Furthermore, its user-friendly interface ensures that teams can easily adopt the platform without extensive training or disruption to their existing workflows.

AWS Marketplace serves as a carefully organized digital platform that allows users to explore, buy, implement, and oversee third-party software, data products, AI agents, and services seamlessly within the AWS environment. This marketplace offers a vast array of options spanning various categories, including security, machine learning, business applications, and DevOps tools. By featuring adaptable pricing structures like pay-as-you-go, annual subscriptions, and free trials, AWS Marketplace makes it easier for customers to manage procurement and billing by consolidating expenses into a single AWS invoice. Additionally, it facilitates quick deployment of pre-configured software that can be easily launched on AWS infrastructure. This efficient model not only empowers businesses to spur innovation and reduce time-to-market but also enhances their ability to control software utilization and costs effectively. Ultimately, AWS Marketplace stands as an essential tool for organizations looking to optimize their software management and procurement processes.