Best Free Brand Monitoring Tools of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

LLMO Metrics is a comprehensive platform that focuses on monitoring, assessing, and enhancing your brand's visibility within AI-generated content across various applications, including ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. With the growing significance of AI as a primary search tool, LLMO Metrics empowers businesses to maintain a positive and precise representation in AI-driven searches. The platform features Generative Engine Optimization, offering insights into your brand's ranking for essential queries in comparison to competitors, along with historical data tracking. It also includes Answer Correction & Validation, ensuring that AI systems deliver accurate information about your business by monitoring discrepancies from the verified answers you supply. Furthermore, LLMO Metrics facilitates the analysis of how different AIs rank your brand against others, providing valuable information on which web pages serve as sources for AI-generated answers, thus enhancing your strategic positioning in the digital landscape. By leveraging these tools, businesses can proactively manage their reputation and visibility in the evolving AI ecosystem.

Rankscale.ai is an advanced platform that focuses on helping businesses optimize their AI search visibility and track performance across AI-powered search engines. The platform uses AI-driven analytics to provide insights into how brands are perceived, enabling businesses to adjust their content and SEO strategies accordingly. With features like real-time tracking, competitor analysis, and AI search ranking monitoring, Rankscale.ai ensures that businesses can continuously improve their performance and visibility in the rapidly evolving landscape of AI search engines.

It combines powerful analytics with extensive data sources and is easy to use. Mentionlytics is a Web and Social Media Monitoring Platform for any company size or individual. Monitor your brand, competitors and hashtags across multiple social media platforms. SIA, the A.I., also provides unique insights. Social Intelligence Advisor.

Easily handle several X (previously Twitter) accounts from one platform. This robust tool for X offers comprehensive features for real-time monitoring, content organization, and user interaction. Connect with your target audiences while exploring the highlights of X. X Pro (formerly known as TweetDeck) allows you to view various timelines simultaneously on one display. It facilitates the tracking and organization of content, while also enabling you to interact with your communities instantly, enhancing your overall social media experience.

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. With Marketing Miner, you can quickly detect technical issues on your site, find out which landing pages and keywords bring the most traffic, conduct a comprehensive technical SEO audit and competitor analysis, monitor mentions of your brand and important keywords in your niche, find new link building opportunities to strengthen your backlink profile and develop a successful content marketing strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

You have the option to receive email notifications whenever new content related to a specific topic appears in Google Search. For instance, this could include updates about the latest news, product releases, or even references to your own name. Simply input the topic you wish to monitor in the designated box at the top. Additionally, you can choose the frequency of alerts, select the types of websites you wish to hear from, and indicate your preferred language and geographical area. You also have control over the number of results you would like to receive. Overall, Google Alerts serves as a powerful and cost-free tool for monitoring media and staying informed. It can help you keep track of important developments in real-time.

Waikay is an innovative platform that helps businesses understand how major AI models perceive their brand by constructing a personalized knowledge graph based on their website content. It assesses AI understanding of critical brand topics, scoring brand visibility per model and benchmarking these results against competitors to highlight strengths and gaps. The platform detects hallucinations—instances where AI generates incorrect or fabricated information—while verifying factual claims to maintain brand integrity. Waikay provides detailed, model-specific analyses and content recommendations to improve brand visibility and accuracy in AI-driven search results. By uncovering where AI models go wrong, it equips SEOs, marketers, PR professionals, and analysts with the insights needed to shape and safeguard their brand narrative. The tool’s actionable insights help businesses optimize content strategies tailored for evolving AI technologies. Waikay’s competitive benchmarking also enables brands to track their position relative to peers. Ultimately, it empowers organizations to maintain control over their brand reputation in an increasingly AI-influenced digital landscape.

Mangools offers a range of SEO tools that are super-user-friendly. It covers everything from keyword research, rank tracking, competitor analysis, backlink analysis, and keyword research. The package includes tools and a browser extension. 1. KWFinder is a popular keyword tool that provides accurate keyword difficulty, precise SEO data, and search engine results for more 50k locations. 2. SERPChecker displays search results for more 50k locations, including their impact on organic search results. It also provides 45 SEO metrics that you can compare with your competitors. 3. SERPWatcher allows you to track both desktop and mobile ranks. It provides aggregate metrics, daily updated ranks, and charts to quickly view the overall ranking progress. 4. LinkMiner allows you to see the anchor texts of the referring websites and help you discover the most powerful backlinks from your competitors. 5. SiteProfiler is an SEO analysis software that provides all the necessary SEO metrics and insights under one roof. AI Search Grader by Mangools is a tool that helps businesses analyze their performance in AI search engines, providing insights into visibility, ranking, and overall search presence. With the ability to track multiple AI models like ChatGPT and Google Gemini, it gives users a comprehensive view of how their brand appears in AI-driven recommendations.

Hall offers a unique AI conversation intelligence platform that allows businesses to monitor how their brand appears in AI-driven discussions. It provides comprehensive analytics on how your website is cited in AI content, tracking engagement patterns and sentiment around your brand. With advanced features like agent analytics and generative answer insights, Hall helps you understand and optimize your digital presence to align with AI trends, improve brand perception, and drive more traffic through AI-generated content.

HubSpot has introduced the AI Search Grader, a complimentary tool aimed at assisting brands in comprehending and improving their visibility in AI-driven search platforms. By examining the presence of your brand in AI search results, it generates insights regarding brand sentiment and share of voice, resulting in a detailed score that indicates overall performance. This evaluation empowers marketers, SEO specialists, entrepreneurs, and blog managers to pinpoint aspects that require enhancement, refine their strategies, and boost brand visibility, user traffic, overall awareness, and sales figures. At present, the AI Search Grader assesses outcomes from GPT-4o, with intentions to expand its evaluations to include additional AI search engines in the future. The tool remains free to utilize, allowing users to evaluate their own brand or those of competitors within their field to measure performance and visibility effectively. As the trend shifts towards AI search engines such as ChatGPT and Perplexity for information retrieval, it becomes crucial for brands to adapt their strategies and embrace innovative approaches beyond conventional search techniques. This shift signifies a transformative moment in digital marketing, where leveraging AI tools will be essential for maintaining a competitive edge.

NexVision is an innovative platform utilizing AI technology to deliver comprehensive, real-time information gathering and enhanced cybersecurity solutions. This platform excels in providing in-depth contextual intelligence that includes insights into potential targets, their motivations, and detailed threat analytics. Its sophisticated search algorithm uncovers more than 120,000 concealed Tor sites each day, facilitating access to the deep web and dark web without requiring users to rely on anonymizing tools like Tor. Powered by AI and machine learning, NexVision's engine systematically collects, evaluates, and categorizes vast amounts of data from both publicly accessible sources and the deep web, boasting support for multiple languages and the ability to interpret natural language and decode steganography for identifying concealed information utilized by sophisticated threat actors. With a user-friendly interface, the platform allows users to set keyword alerts, conduct thorough investigations, and analyze findings while ensuring their anonymity is preserved. By implementing NexVision, organizations can take a proactive approach to protect their assets and foster a secure online environment, ultimately enhancing their overall cyber resilience. This makes NexVision a vital tool for anyone looking to stay ahead of emerging threats in the digital landscape.

Geordy is an advanced AI-driven platform that converts any URL into GEO (Generative Engine Optimization) compatible content quickly, effortlessly, and automatically. It leverages AI technologies to optimize websites, allowing for smooth integration with tools such as ChatGPT, Perplexity, and Gemini. Supporting multiple formats like Markdown, YAML, llms.txt, and schema.org, Geordy improves content structuring and discoverability. By automating the optimization process, it simplifies the enhancement of web content to achieve superior performance and greater accessibility. This innovative approach helps users focus on creating quality content while Geordy takes care of the technical details.

Kai provides businesses with the tools they need to enhance their visibility in AI-driven search platforms like ChatGPT. By offering detailed brand analytics, keyword tracking, and competitor analysis, Kai allows businesses to measure their online presence and optimize their AI search rankings. With real-time insights and customizable reporting, companies can make data-driven decisions to improve their visibility and performance in AI conversations. Kai helps brands stay competitive and visible in the rapidly evolving world of AI-powered search.

Knowatoa is an innovative platform for monitoring brand presence, specifically tailored for businesses seeking to enhance their visibility across various AI-driven search technologies, including ChatGPT, Claude, Perplexity, and Google's AI Overviews. This tool empowers users to assess their website's standing in AI searches, ensuring that these intelligent systems accurately represent their offerings, maintain a positive perception of the brand, and achieve higher rankings compared to competitors. By tracking traditional search patterns and applying them to AI models, Knowatoa facilitates comprehensive monitoring across multiple AI platforms without requiring users to individually oversee each one. The platform evaluates the performance of AI models in relation to a company's specific products and services, ensuring optimal results for the business. Additionally, it provides functionality for users to compile and monitor competitor data, allowing for a comparative analysis of AI rankings. In doing so, Knowatoa helps users identify and rectify frequent errors, such as hindering AI data collection bots or restricting access to third-party sources, ultimately refining their AI search performance. This proactive approach not only enhances user understanding but also promotes better strategic decisions in the competitive landscape.

LLMrefs is an innovative AI SEO platform aimed at boosting brand exposure in AI-centric search engines like ChatGPT, Claude, Gemini, Perplexity, and Grok. This tool helps users track their brand’s representation across these various platforms, offering valuable insights on keyword rankings and the references utilized by AI tools when mentioning their brand. By evaluating brand mentions and comparing visibility metrics with competitors, LLMrefs supports users in fine-tuning their content to better resonate with AI search patterns. The platform features an intuitive interface that allows users to sign up using their email, Google, or Microsoft accounts without the need for a credit card to begin. Trusted by SEO experts, entrepreneurs, and industry leaders, LLMrefs empowers them to navigate the rapidly changing landscape of AI-driven search effectively. As the digital marketing environment continues to evolve, leveraging tools like LLMrefs can provide a competitive edge.

We're Zyte, formerly Scrapinghub! We are the market leader in web data extraction technology. Data is our obsession. What it can do to help businesses. We assist thousands of developers and companies to access accurate, clean data. We can deliver data quickly, reliably, and at scale. Every day, for more that a decade. Our customers can rely on us for reliable data from more than 13 billion web pages every month, including price intelligence, news, media, job listings, entertainment trends, brand monitoring, brand monitoring, and many other services. We were the pioneers in open-source projects like Scrapy, products such as our Smart Proxy Manager (formerly Crawlera), or our end-to-end data extract services. Our remote team of almost 200 developers and extract experts set out to remove data barriers and change the game.

Social Mention helps identify discussions about your brand or competitors in both news outlets and various social media platforms. This user-friendly tool serves as a social media search engine that compiles content generated by users from all over the web into one cohesive stream. It functions as a monitoring resource, enabling you to observe and quantify what individuals are expressing about your brand globally and in real-time. Integrated within BrandMentions, this comprehensive brand monitoring solution is tailored to track and actively participate in online dialogues as they happen. With Social Mention, you'll never overlook any comments or mentions related to your brand across social media channels, news articles, or other media. Stay informed about when and where your audience engages with you online. By utilizing this tool, you can gain valuable insights into customer interactions, assess the effectiveness of your social media strategies, and develop products that align closely with consumer needs. This ultimately strengthens your brand's presence and responsiveness in the digital landscape.

AI Visibility serves as a comprehensive solution aimed at amplifying brand presence across a multitude of AI platforms. By utilizing sophisticated optimization tools, it guarantees that brands can distinguish themselves effectively in the realm of artificial intelligence, resulting in quantifiable advancements in how they are perceived by AI systems. The platform not only tracks brand visibility in real-time but also evaluates the efficacy of AI presence, providing targeted enhancements for visibility. With the confidence of over 500 brands, AI Visibility has successfully analyzed over 1 million AI interactions and has reported an impressive average increase in visibility of 40%. Moreover, it continues to evolve, adapting to the dynamic landscape of AI to ensure brands remain at the forefront of consumer recognition.

KNWN is an innovative platform that allows businesses to assess how easily AI tools such as ChatGPT, Perplexity, Gemini, and Claude can discover and recommend their content. By scanning your website, KNWN provides an AI Visibility Score and Audience Fit Score, along with real-time data on how frequently AI agents reference your site. If there are any gaps in content, unclear messaging, or structural issues, KNWN gives you specific recommendations on what to improve. Pro users can also access AI-optimized content creation and further strategies to enhance AI discoverability, ensuring your brand is well-represented in AI-driven conversations.

Obsera is an innovative SaaS solution crafted by Neurotime, a company that prioritizes artificial intelligence in its mission to provide advanced media monitoring and communication resources for corporations, governmental bodies, and agencies. At Obsera, we understand that knowledge is a powerful asset, but its value is maximized when it is delivered in a timely, precise, and actionable manner. This insight led us to create an integrated platform that consolidates online media surveillance, social media insights, comprehensive social management across various channels, and AI-driven content creation. Whether you need to monitor your brand's presence in the media, interact with followers on social networks like Facebook, or effortlessly produce the ideal post image with the help of AI, Obsera ensures the process is smooth, quick, and efficient. Our commitment to empowering users with the right tools allows them to harness information effectively and stay ahead in their respective fields.

Geneo is a comprehensive AI search optimization platform that enables businesses to track, analyze, and improve their visibility across leading generative AI engines like ChatGPT, Perplexity, and Google AI Overview. Using advanced Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) techniques, Geneo helps brands dominate AI search results by providing real-time monitoring and competitor benchmarking. The platform’s AI-driven sentiment analysis delivers deep insights into brand perception, helping businesses identify and respond to trends in positive, neutral, or negative mentions. Geneo also maintains a detailed history of AI search queries, preserving raw responses and offering time-series performance comparisons. Its workspace management supports multiple brands, team collaboration, and flexible monitoring frequencies. Additionally, Geneo offers AI-powered content suggestions such as FAQ generation and schema markup to enhance SEO and AI visibility. The platform provides 24/7 support, enterprise-grade security, and flexible credit-based pricing with a free tier for small users. Thousands of businesses rely on Geneo to improve AI search rankings and generate more qualified traffic.