Best Free Brand Monitoring Tools of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Rankscale.ai is an advanced platform that focuses on helping businesses optimize their AI search visibility and track performance across AI-powered search engines. The platform uses AI-driven analytics to provide insights into how brands are perceived, enabling businesses to adjust their content and SEO strategies accordingly. With features like real-time tracking, competitor analysis, and AI search ranking monitoring, Rankscale.ai ensures that businesses can continuously improve their performance and visibility in the rapidly evolving landscape of AI search engines.

Easily handle several X (previously Twitter) accounts from one platform. This robust tool for X offers comprehensive features for real-time monitoring, content organization, and user interaction. Connect with your target audiences while exploring the highlights of X. X Pro (formerly known as TweetDeck) allows you to view various timelines simultaneously on one display. It facilitates the tracking and organization of content, while also enabling you to interact with your communities instantly, enhancing your overall social media experience.

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. With Marketing Miner, you can quickly detect technical issues on your site, find out which landing pages and keywords bring the most traffic, conduct a comprehensive technical SEO audit and competitor analysis, monitor mentions of your brand and important keywords in your niche, find new link building opportunities to strengthen your backlink profile and develop a successful content marketing strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

You have the option to receive email notifications whenever new content related to a specific topic appears in Google Search. For instance, this could include updates about the latest news, product releases, or even references to your own name. Simply input the topic you wish to monitor in the designated box at the top. Additionally, you can choose the frequency of alerts, select the types of websites you wish to hear from, and indicate your preferred language and geographical area. You also have control over the number of results you would like to receive. Overall, Google Alerts serves as a powerful and cost-free tool for monitoring media and staying informed. It can help you keep track of important developments in real-time.

HubSpot has introduced the AI Search Grader, a complimentary tool aimed at assisting brands in comprehending and improving their visibility in AI-driven search platforms. By examining the presence of your brand in AI search results, it generates insights regarding brand sentiment and share of voice, resulting in a detailed score that indicates overall performance. This evaluation empowers marketers, SEO specialists, entrepreneurs, and blog managers to pinpoint aspects that require enhancement, refine their strategies, and boost brand visibility, user traffic, overall awareness, and sales figures. At present, the AI Search Grader assesses outcomes from GPT-4o, with intentions to expand its evaluations to include additional AI search engines in the future. The tool remains free to utilize, allowing users to evaluate their own brand or those of competitors within their field to measure performance and visibility effectively. As the trend shifts towards AI search engines such as ChatGPT and Perplexity for information retrieval, it becomes crucial for brands to adapt their strategies and embrace innovative approaches beyond conventional search techniques. This shift signifies a transformative moment in digital marketing, where leveraging AI tools will be essential for maintaining a competitive edge.

NexVision is an innovative platform utilizing AI technology to deliver comprehensive, real-time information gathering and enhanced cybersecurity solutions. This platform excels in providing in-depth contextual intelligence that includes insights into potential targets, their motivations, and detailed threat analytics. Its sophisticated search algorithm uncovers more than 120,000 concealed Tor sites each day, facilitating access to the deep web and dark web without requiring users to rely on anonymizing tools like Tor. Powered by AI and machine learning, NexVision's engine systematically collects, evaluates, and categorizes vast amounts of data from both publicly accessible sources and the deep web, boasting support for multiple languages and the ability to interpret natural language and decode steganography for identifying concealed information utilized by sophisticated threat actors. With a user-friendly interface, the platform allows users to set keyword alerts, conduct thorough investigations, and analyze findings while ensuring their anonymity is preserved. By implementing NexVision, organizations can take a proactive approach to protect their assets and foster a secure online environment, ultimately enhancing their overall cyber resilience. This makes NexVision a vital tool for anyone looking to stay ahead of emerging threats in the digital landscape.

We're Zyte, formerly Scrapinghub! We are the market leader in web data extraction technology. Data is our obsession. What it can do to help businesses. We assist thousands of developers and companies to access accurate, clean data. We can deliver data quickly, reliably, and at scale. Every day, for more that a decade. Our customers can rely on us for reliable data from more than 13 billion web pages every month, including price intelligence, news, media, job listings, entertainment trends, brand monitoring, brand monitoring, and many other services. We were the pioneers in open-source projects like Scrapy, products such as our Smart Proxy Manager (formerly Crawlera), or our end-to-end data extract services. Our remote team of almost 200 developers and extract experts set out to remove data barriers and change the game.

Social Mention helps identify discussions about your brand or competitors in both news outlets and various social media platforms. This user-friendly tool serves as a social media search engine that compiles content generated by users from all over the web into one cohesive stream. It functions as a monitoring resource, enabling you to observe and quantify what individuals are expressing about your brand globally and in real-time. Integrated within BrandMentions, this comprehensive brand monitoring solution is tailored to track and actively participate in online dialogues as they happen. With Social Mention, you'll never overlook any comments or mentions related to your brand across social media channels, news articles, or other media. Stay informed about when and where your audience engages with you online. By utilizing this tool, you can gain valuable insights into customer interactions, assess the effectiveness of your social media strategies, and develop products that align closely with consumer needs. This ultimately strengthens your brand's presence and responsiveness in the digital landscape.