Compare the Top B2B Marketing Software using the curated list below to find the Best B2B Marketing Software for your needs.
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Pipedrive is a powerful CRM and sales pipeline management platform designed to help businesses track and optimize their sales processes. The platform offers automation tools, AI-powered sales insights, and real-time reporting to help businesses close deals faster and more effectively. With customizable workflows, integrations with a wide range of apps, and an intuitive interface, Pipedrive supports sales teams of all sizes in managing leads, automating repetitive tasks, and monitoring performance for smarter, data-driven decisions.
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GetResponse
GetResponse
$0 1,428 RatingsGetResponse offers an all-in-one marketing platform designed to equip marketers, solopreneurs, creators, coaches, and small business owners with powerful, user-friendly tools for email marketing, automation, and content monetization. With more than 25 years of experience, GetResponse supports audience growth and engagement through email campaigns, enables seamless course creation and sales, and helps turn passion into profit. It’s the ideal choice for building personal brands, selling products and services, and creating loyal customer communities. -
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EngageBay, a simple, affordable and integrated marketing, sales, and service automation platform, comes with free CRM. It was created to help small businesses and startups grow. The marketing automation suite allows you to save time, nurture your audience, and automate repetitive, manual tasks. The free CRM and sales automation allow you to organize all your contacts, track deals, and build your sales pipeline. You can also build lasting customer relationships. Finally, you can provide real-time support to customers with the helpdesk and live chat features. In minutes, track, prioritize, and resolve customer support tickets.
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6sense
6sense
1,597 Ratings6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings. -
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Bloomreach
Bloomreach
Bloomreach transforms the e-commerce landscape through personalization. Its innovative data engine consolidates real-time information about customers and products, enabling businesses to gain insights into true customer desires. By linking this insight across various channels, the e-commerce experience becomes boundless, adapting to customers’ evolving preferences as they shop. Powered by Loomi, Bloomreach's AI platform for e-commerce, this approach opens up countless new avenues for making purchases. The suite of Bloomreach products encompasses Engagement, a marketing automation tool; Discovery, an advanced e-commerce search solution; Content, a headless content management system; and Clarity, which offers AI-driven conversational shopping experiences. With numerous AI patents to its name, the company caters to a diverse array of global brands, including Williams-Sonoma, Bosch, Puma, and Marks & Spencer, illustrating its broad market impact. This comprehensive approach ensures that businesses remain competitive in a rapidly changing digital marketplace. -
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Your CRM shouldn't stress you out. Nutshell is an all-in-one CRM, sales automation, and email marketing platform that helps B2B organizations work together to win more deals. Simple enough for any user and powerful enough for any business, Nutshell is built for teams who are tired of managing separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Every Nutshell subscription includes unlimited data storage, fully customizable reporting tools, free data migration assistance, and world-class live support, all at an extremely affordable price. Nutshell integrates with the software that small businesses already use, including Google Workspace, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Nutshell also offers native iPhone and Android apps. A leading small business CRM with thousands of customers worldwide, Nutshell is ideal for any B2B business that relies on building relationships, including manufacturing companies, professional services companies, software and technology companies, wholesalers, and non-profits. Give Nutshell a look. We love growing business.
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Salesforce empowers sales teams to enhance their effectiveness and reach their objectives more efficiently. As the leading CRM platform globally, Salesforce goes beyond basic functionalities. It equips teams with essential tools designed to expand their client portfolios, discover new prospects, and finalize transactions swiftly from any location. The platform boasts an extensive array of features, such as managing contacts, tracking opportunities, overseeing leads, integrating emails, generating reports and dashboards, forecasting sales, and enabling file synchronization and sharing, among many others. This means you can spend less time sifting through spreadsheets and more time focusing on your business operations. With no need for additional hardware or software, our user-friendly setup assistant allows you to optimize sales processes and address customer inquiries in mere minutes. By linking data across sales, service, and marketing, you can provide buyers with smooth and personalized experiences. Gain a holistic understanding of each customer, including their accounts, activity history, and relationships. Moreover, integrating social data can offer even richer insights into your customers' behaviors and preferences.
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VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. It is a flexible platform to attract the right prospects, convert more visitors into customers, and run easy-to-launch marketing campaigns. Annual or monthly payment plans are 1/4 the cost (or less) of competing marketing automation solutions and free premium support is included . Marketing agencies can create repeatable, scalable results for their clients with VBOUT’s agency layer. VBOUT connects to thousands of 3rd-party software providers and directly to existing tools. The platform has easy, drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library pre-built templates for a wide range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, engagement and campaign performance. Choose VBOUT to create measurable results with full-funnel visibility in an affordable, flexible platform with award-winning user support.
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monday.com Work OS is a no-code work management platform that helps teams manage projects and workflows more efficiently. This software provides fully customizable solutions for a wide range of use-cases such as marketing, sales, operations, IT, HR, and many more. With monday.com you can easily plan, manage, and track every project in one place, with the help of time-saving and easy-to-use features such as automations, time tracking, document sharing, real-time collaboration, and more. Multiple visual board views such as Gantt, Kanban, and Cards help you prioritize, structure, and navigate tasks and projects the way that suits you and your team’s needs, while dashboards give a high-level overview of your progress and help you make data-driven decisions. In addition, integrations with apps such as Outlook, Microsoft Teams, Gmail, and Excel, allow you to easily continue working with your favorite tools directly within the platform. monday.com also offers dedicated solutions, such as monday dev and monday sales CRM, designed to answer the needs of specific industries.
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Constant Contact
Constant Contact
$12 per month 40 RatingsConstant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we deliver the performance and guidance to build strong connections and generate powerful results. -
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CIENCE GO Data
CIENCE
$600 31 RatingsWith daily contact record validation, over 300M records are available. It's time for data! You can only validate the accuracy and reliability of a contact record by actually using it. CIENCE is one of the most important Outbound Services companies in the globe, and it consumes tens of millions of records each year (emails, phone calls). This results in: - Up-to-date records (reduces decayed data) Broad Company/Account data points Accurate Email Lists (real world tested) - Actual Phone Numbers (confirmed Dials) The GO Data platform allows you to easily create ideal customer profiles (ICPs) and help you target them. GO Data provides a wide range of contacts that match your ICP. Start conversations with your ideal customers is the key to all B2B marketing databases. CIENCE GO helps you identify the right contacts and companies to help you create custom business lists. -
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ActiveCampaign
ActiveCampaign
$15 per month 21 RatingsActiveCampaign is the platform of choice for intelligent marketing automation. ActiveCampaign is trusted by customers in over 170 countries to power their personalized marketing, transactional email, and one-to-1 CRM interactions. ActiveCampaign has the highest customer satisfaction rating in Marketing Automation, E-Commerce Personalization and Landing Page Builders on G2.com. It is also one of a few software solutions that have over 10,000 positive reviews. ActiveCampaign was also named the Top Rated E-Mail Marketing Software by TrustRadius. ActiveCampaignoffers a free trial. -
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Microsoft Dynamics 365
Microsoft
$190 per user per month 20 RatingsBoost the growth of your business with Dynamics 365, a cutting-edge suite of CRM and ERP solutions. Integrate your data seamlessly. Gain insightful predictions. Attain remarkable outcomes. Make informed choices. Implement strategies that propel your business forward. Cultivate and enhance valuable relationships. Elevate both productivity and performance metrics. Access a comprehensive view of your customers. Identify and develop promising leads. Craft cohesive customer interactions. Keep abreast of market shifts. Provide exceptional customer experiences more swiftly. Streamline resources and enhance technician efficiency. Lower operational expenditures. Transform your conventional global financial management practices. Streamline processes for heightened efficiency. Minimize operational costs and simplify financial complexities. Transition from reactive to proactive operations. Modernize and ease your manufacturing and supply chain processes. Extend the longevity of your assets. Integrate your physical and digital sales channels. Foster brand loyalty through meaningful engagement. Surpass customer expectations consistently, ensuring they feel valued and understood. -
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Leadpages®, a leading-edge digital lead generation platform, enables marketers and entrepreneurs to publish web pages, generate leads confidently, and convert clicks into customers. Leadpages can help you get started and stay in business online, from landing pages to Facebook ads. Leadpages has been trusted by over 45,000 users. It is powered by a Minneapolis-based team consisting of conversion-marketing masterminds and the most friendly tech support team on the globe. Why choose Leadpages for your online business building? Because your website should work for you and your business. Every page that you publish with Leadpages is optimized to generate leads and close sales. No tech skills required. There are no limits on the number of pages you publish or how many leads your capture. You'll love being part of the Leadpages Tribe. Start building for nothing! https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fwww.leadpages.net%2Ffree-trial
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1PointMail is a cloud-driven email marketing platform that empowers users to boost their email marketing return on investment (ROI). This solution enables users to refine their marketing strategies, oversee contact lists, monitor campaign performance in real-time, and improve email deliverability rates. Users can easily upload their contact lists, design newsletter templates, and dispatch targeted communications to their audience. Additionally, 1PointMail provides the functionality to establish sub-accounts for various users, allowing for a tailored approach through customizable assignment permissions. With these features, 1PointMail stands out as a comprehensive tool for enhancing overall marketing effectiveness.
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Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.
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ZoomInfo is a leading business intelligence platform that provides companies with comprehensive data and insights about businesses, professionals, and market trends. It helps organizations streamline their sales, marketing, and recruitment efforts by offering detailed profiles, contact information, and firmographics for millions of companies and decision-makers. ZoomInfo leverages AI-driven analytics and data mining to deliver actionable insights, helping businesses identify new opportunities, optimize outreach, and make informed decisions. With tools for lead generation, account management, and sales prospecting, ZoomInfo is widely used by sales and marketing teams to accelerate growth, improve targeting, and enhance customer engagement.
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Constant Contact Lead Gen & CRM
Constant Contact
$199 per month 6 RatingsConstant Contact provides small businesses with powerful tools that simplify and amplify digital marketing. Constant Contact Lead Gen & Salesforce (formerly SharpSpring), is a marketing platform that helps businesses grow their sales pipeline, nurture leads, and close more deals. Our tools will help you attract the right leads and nurture them with personalized content to grow your business. Attract Hot leads can be obtained faster via email and social marketing. Score leads based on their activity, and seamlessly pass them on to sales. Nurture - Deliver the right message at the right time to the right people It's easier than ever to nurture leads and follow-ups with sales by using a flexible, central CRM and infinitely configurable automations. Grow - Manage your marketing spend more effectively with real-time analytics and insights that link it to sales results, pipeline and revenue. -
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Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.
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Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.
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Create, modify, and instantly view your emails on over 90 different clients. Additionally, take advantage of integrations with well-known email platforms to enhance efficiency and minimize mistakes. Detect any broken links, images, and tracking issues while also assessing campaign load time and optimizing your subject lines through an easy, automated analysis. Swiftly spot potential problems that could hinder your email's delivery, and apply practical suggestions provided in the product to resolve them effectively. This comprehensive approach ensures your emails are not only visually appealing but also functional and ready for successful sending.
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Marketing automation software that will help your business grow faster, convert more people, and run targeted, personalized marketing campaigns. Qualify the best leads and keep your sales team happy You can track the behavior of your visitors while they browse your website to find out who your best customers are and most qualified leads. Chat with customers in real-time to provide first-class support Target people who are currently browsing your website. Identify the most hot leads and guide them through the sales process. Targeted marketing campaigns increase sales Stop sending the same messages to all your visitors. Hey Oliver allows you create personalized, targeted and engaging campaigns at large scale.
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Salesforce Marketing Cloud
Salesforce
2 RatingsEngage with individual customers by utilizing a multitude of features designed to help you craft personalized and relevant content, spanning from basic email marketing capabilities to advanced cross-channel campaign tools. Integrate data from various sources and devices to achieve a comprehensive understanding of your customers. Capture and utilize first-, second-, and third-party data to gain insights into your customer base, thereby promoting growth by targeting new audience segments. Utilize data alongside AI technologies, such as Einstein, to manage every interaction effectively. Tune into customer intent, interpret their needs, and provide personalized communications that foster trust. Establish two-way, real-time engagement that extends from initial awareness to customer advocacy. Furthermore, dynamically present the next best action for each individual on a large scale, ensuring that interactions are relevant and timely. Finally, assess the overall effectiveness of your marketing across all digital channels and devices by leveraging AI and a unique collaboration with Google Analytics 360 to optimize your strategies continuously. -
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Leadfeeder's B2B website visitor tracking tool and lead generation tool allows businesses to track anonymous website visitors and convert them into qualified sales leads. Leadfeeder can be integrated with existing CRMs such as HubSpot, Pipedrive and Salesforce. It also integrates with email marketing tools such as Mailchimp or ActiveCampaign to increase sales intelligence. Leadfeeder has over 45,000 users worldwide and is THE sales & Marketing tool of choice to enhance lead generation efforts. The 14-day trial is free and you don't need a credit card. You can start immediately.
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B2B companies and online publishers use FeedOtter to create email newsletters, and send automated blog messages from Marketo, Pardot and Eloqua. This results in less time, fewer errors and more website traffic. FeedOtter allows you to notify your blog subscribers about new content and send automated digest emails. With our perfect integrations, all emails are sent from Marketo, Pardot or Eloqua. Intelligent content analysis skips any sending if there isn't new content. The adaptive scheduling feature supports hourly, daily and weekly sending patterns. Combine multiple RSS and data feeds in one email. Integration dependent: Conditionally hide/show content based upon users' preferences. Do you send a weekly, daily, or other routine email newsletters? Do your newsletters contain content that your team copies and pastes from a website or are they full of it? FeedOtter can revolutionize your workflow.
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Customer.io
Customer.io
$150 per month 1 RatingCustomer.io is a customer engagement platform designed for organizations to create personalized customer journeys that engage, convert, and scale. Orchestrate messages across all channels, including email, in-app, SMS, push, and webhooks. Over 7,400+ companies, including Notion, Buffer, and Angi, rely on Customer.io to power their messaging needs. -
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Teknovate CRM
Teknovative Solution
$10 1 RatingTeknovate CRM stands out as the premier Sales and Marketing Software for both B2B and B2C sectors in Indian and international markets, facilitating seamless synchronization of customer communications across various business departments. Serving as your personal lead manager, it effectively captures leads from multiple sources, sends introductory emails or SMS to prospects, and keeps you informed about all your ongoing activities. You can oversee various departments within a single organization, including Sales, Marketing, Projects, tasks, Service Tickets, and potentially other teams as well. Our personalized task reminder dashboard ensures you never miss a follow-up, and leads are automatically assigned to the right salesperson based on geographical location or specific product/service needs, allowing for efficient management. By leveraging marketing automation and an auto-follow-up system, you can significantly reduce the time spent on follow-ups. This not only minimizes tedious tasks but also boosts employee performance, enhancing the lead conversion ratio through targeted and consistent follow-ups. Additionally, our advanced BI Reporting dashboard provides real-time insights and comprehensive reports to help you make informed business decisions. With Teknovate CRM, optimizing your sales process has never been easier or more effective. -
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Leadberry's software for B2B lead generation effectively scrutinizes the traffic from your business visitors, eliminating a significant amount of irrelevant data to ensure that only suitable prospects are highlighted. By leveraging the most reliable business databases, Leadberry collects comprehensive contact information, including business and social data. You'll gain access to the contact details of individuals within target companies, such as their names, email addresses, and phone numbers. Additionally, with seamless integration with LinkedIn, you can easily identify mutual connections at the prospect company, enabling you to initiate social selling immediately. To thoroughly understand your leads prior to making contact, our tool aggregates and presents insights on their browsing behavior, including the pages they accessed, the channels that directed them to your site, the duration of their visit, and various analytical metrics. Furthermore, you have the ability to create tailored filters based on criteria like lead names, page views, time spent on the site, URLs visited, campaign details, geographic location, and the source or medium of traffic, providing you with a comprehensive overview of your potential clients. This level of customization ensures that your lead generation efforts are both targeted and efficient.
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Microsoft Dynamics 365 Marketing
Microsoft
$1500 per month 1 RatingEnhance your connections with customers by personalizing their experiences to foster deeper relationships. By refining customer communication and creating fluid customer journeys, Dynamics 365 Marketing empowers sales teams and nurtures leads effectively. Effortlessly design individualized multichannel pathways that convey the appropriate message at the optimal time and platform, thus cultivating meaningful connections. Leverage marketing automation, integrated data, and business processes linked to Dynamics 365 Sales to efficiently nurture leads and boost opportunities within the customer pipeline. Elevate the performance of your automated marketing efforts using AI-driven insights, lead scoring, and tailored dashboards, while also obtaining a comprehensive view of customers through integration with Dynamics 365 Customer Insights. The ability to personalize and augment Marketing's functionalities is simplified by connecting it with the existing apps and services you rely on. Additionally, built-in privacy features ensure compliance with GDPR regulations, allowing you to focus on building trust with your audience. This holistic approach ultimately leads to stronger customer loyalty and sustained business growth. -
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Force24 serves as a comprehensive marketing automation solution that consolidates all your digital marketing requirements into a single, user-friendly platform, allowing for enhanced efficiency and improved outcomes while saving valuable time. With a focus on creating intelligent marketing automation campaigns, you can operate with confidence, knowing that your efforts meet GDPR standards. As a recognized leader in the marketing automation space, we proudly support over 4,000 UK marketers who benefit from our robust features and user-friendly automation technology. Packed with an array of powerful tools, our platform empowers you to design automated marketing campaigns that not only capture business insights but also attract qualified leads. When you choose Force24, your marketing strategy is firmly established, making it the go-to solution for contemporary marketers. Within minutes, you can craft beautiful emails and microsites that are optimized for all devices. Additionally, Force24 seamlessly integrates with your current CRM system, ensuring a smooth transition and enhanced functionality. This combination of features positions Force24 as an indispensable asset in the evolving landscape of digital marketing.
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We connect customers to the brands they want. With the only omni-channel demand platform, you can build meaningful relationships with prospects and customers to increase revenue. You can take control of every customer journey. Your personalized demand cloud. You are a B2B marketer and you struggle to manage the increasing volume of lead data coming from different sources. People, data and processes are not aligned. Your top-of-funnel demand generation efforts are inefficient and fragmented, and the customer journey is not connected. This makes it difficult to meet your pipeline goals. Integrate Demand Cloud allows you to connect with buyers wherever they are. It aligns people, data and processes to create seamless customer journeys that are personalized and increase marketing ROI.
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Oracle Marketing
Oracle
1 RatingDrive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape. -
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Act-On
Act-On Software
$900.00/month Act-on makes it easy to build lasting relationships with customers and measure your marketing successes. Act-On, a cloud-based marketing automation platform that has won numerous awards, aims to help businesses grow their brand, drive demand and expand customer relationships. Act-On is the only integrated workspace that allows marketers to combine multiple marketing tools into one application. This allows them to improve customer experience. Web visitors typically decide to stay or leave a site within the first 20 seconds. Act-On’s AI agent, called Act-On InSite, ensures they stay engaged by delivering fast, accurate, and personalized content that addresses their needs, turning visitors into potential sales opportunities. -
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Outfunnel
Outfunnel
$19 per monthOutfunnel makes it incredibly easy to connect sales and marketing tools. Keep your sales and marketing contacts in sync 24/7 to save time otherwise wasted on managing lists. Set up marketing campaigns once and they will run automatically based on data changes in the CRM. All marketing engagement data (email opens, clicks, form fills and website visits) gets recorded in your CRM, so sales can sell smarter with full context about leads. Unlike generic data integration services, Outfunnel is the only integration tool purpose-built for connecting sales and marketing apps. Designed by marketing and sales pros, our integrations are both deeper and easier to set up. Outfunnel works with Copper, Pipedrive, Airtable, HubSpot CRM and a number of marketing tools, with new integrations added every month. -
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Versium REACH
Versium
$3,600/year Versium REACH is an all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use tools, a robust set of APIs and the richest identity graph and insights engine. Versium supports businesses at every step of their data journey, and have proven to increase audience reach by up to 5X and engagement by up to 10X. -
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Kwanzoo
Kwanzoo
$250/month Kwanzoo provides AI Go-to-Market (GTM) automation solutions that engage 10X more high-intent buyers to grow your sales pipeline. Our unique AI GTM tech, along with our GTM On-Demand service aggregates all relevant buying signals (both person and account-level) and delivers automated, always-on, and a 1:1 personalized message sequence to each individual prospect through emails, LinkedIn and phone calls. As a result, our customers boost SDR productivity, lower sales costs, and grow revenues. Kwanzoo's AI GTM tech de-anonymizes USA site traffic, to generate warm leads with full contact info (work/personal email, LinkedIn URL, mobile phone number). It also finds individual, in-market USA-based buyers from across the web, who are researching products and solutions, similar to yours, RIGHT NOW! Finally, its Account Intelligence capabilities track all buyers from global companies (all geos supported) engaging on any website. Sales can then pursue high intent buyers through emails, LinkedIn and phone calls. -
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B2B Funnel
B2B Funnel
$ 69 per monthEliminate the hassle of managing your sales funnel and stop wasting valuable time and resources. Introducing B2B Funnel, the ultimate tool tailored specifically for small businesses aiming for growth. This comprehensive suite features nine on-demand marketing and lead generation tools, including various resources designed for building your audience and effectively converting leads to boost sales. You can easily find potential leads from a curated list of companies or domains and export them directly into an Excel spreadsheet. Additionally, by uploading a list of domains, you can extract crucial information such as emails, social media profiles, and phone numbers from every page of the respective websites. Simply upload a CSV file containing first names, last names, and either company names or domains, and the tool will efficiently locate the email addresses for each contact. To further enhance engagement, you can install a widget on your website that generates and displays random social proof notifications to captivate your visitors. This innovative solution not only streamlines your lead generation process but also maximizes your chances of closing more sales. -
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Magileads
Magileads
$133 - B2B databases includedA complete and innovative offer that automates your BtoB prospecting with ease All in One Everything you need to transform your suspects into qualified leads with ease. The Magileads solution offers a complete technological foundation that allows business teams to conduct customer and partner acquisition and retention campaigns simply and quickly. Automated prospecting solution that includes Access to a dynamic database of French and international contacts Omnichannel prospecting solution: Mail, LinkedIn, SMS, VMS Analysis of the commitment and responses of your prospects in real time (lead scoring) Socio-professional statistics reporting Management of your campaigns by a Magileads project manager Centralization and management of all your employees' e-mail and LinkedIn accounts Personalized onboarding Creation of your B2B prospecting targets Copywriting and scripting of your campaign sequences Direct conversational model with your prospects via your e-mail and LinkedIn accounts Management of all your collaborators' campaigns on a centralized solution A dedicated project manager Preparatory meeting (Go to Market strategy, stakes, objectives, framing plan) Creation of your lists by prospect -
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Pinpointe
Pinpointe On-Demand
$42.00/month Pinpointe On Demand is an award-winning cloud-based email marketing platform. It helps B2B marketers keep track of customers and communicate with them through permission-based emails. Pinpointe is a purpose-built platform for medium-sized businesses, large volume senders, agencies, and other organizations. It offers the largest collection of mobile-friendly, pretested, ready to use HTML email templates that allows users to create engaging emails. The core features include real-time site analytics, heat maps, social sharing buttons and smart segments. -
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Singular
Singular
The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance. -
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ActiveIQ
ActiveIQ
$595.00/month ActiveIQ leverages AI and intent-based data to revolutionize B2B marketing and sales strategies. Through AdCONNECT, it helps companies generate significantly higher returns by turning digital ad engagement into qualified leads. With sales intelligence capabilities, ActiveIQ provides real-time insights into customer behavior, allowing sales teams to focus on the most promising opportunities. The platform’s powerful analytics and AI-driven tools drive efficiency, helping businesses in industries like energy and manufacturing enhance pipeline management and close more deals faster. -
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KickFire
KickFire
B2B companies today rely on accurate data to drive their sales and marketing strategies. KickFire's IP Address Intelligence™ converts IP addresses to companies and provides account level firmographic data such as industry, revenue and employee count. B2B marketers can use this data to identify visitors to their websites, personalize content and target ads. They can also enrich forms and append CRM data to other account-based marketing strategies. KickFire's IP addresses intelligence and B2B firmographic information are available through its LIVE leads platform, API and integrations with the most current technologies. -
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Sendlane
Sendlane
$25.00/month Sendlane allows B2C and B2B businesses to track their customers, personalize them, and automate their journeys. We offer a complete suite to help you increase your ROI and maximize customer LTV. -
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LeadMi
LeadMi
$25 per monthHarness the potential of automation in marketing to enhance sales conversions and boost customer engagement effectively. Efficiently manage leads who engage with your brand or products across social media platforms. Monitor social interactions and nurture these leads to build lasting relationships. Automate the process of discovering profiles and gathering relevant activities to streamline your outreach. Utilize rule-based lead scoring systems to qualify potential customers based on their engagement. Clearly define your buyer personas to refine your search filters for lead generation. Instantly create leads by leveraging advanced filters that analyze both user and organizational characteristics to pinpoint high-quality prospects. Achieve significant returns on investment in a short timeframe, ensuring your marketing efforts yield quick results. Facilitate content creation and simultaneously distribute it across various social media channels to maximize reach. Monitor content consumption and interactions on your posts to generate valuable leads. Gain insights from social media interactions and leverage social listening tools to keep tabs on your brand's reputation, customer feedback, and relevant discussions around specific keywords, topics, competitors, or industries, allowing for strategic analysis and proactive engagement with emerging opportunities. By adopting these practices, marketers can not only enhance their outreach but also foster a more connected relationship with their audience. -
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Dreamdata.io
Dreamdata
$999 per monthDreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights. -
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Hyperise
Hyperise
$29 per monthEnhance your website's personalization to boost conversions and engage your audience effectively. Captivating your visitors is possible by customizing your images and content, as our brains are designed to recognize visuals almost instantaneously, making personalization a powerful tool to grab attention and improve conversion rates. Discover the capabilities of the Hyperise image editor, which allows you to incorporate dynamic elements into your visuals, including logos, website snapshots, maps, QR Codes, profile pictures, and customizable text options like names, business titles, and categories. You can easily modify your existing website to reflect these personalized features without the need for any coding skills. Tailor your site's text, images, and call-to-action buttons to create unique experiences for each visitor without writing code. Gain insights into your anonymous traffic and transform visitors into customers through these customized interactions. By identifying anonymous users and enhancing their profiles with firmographic data, you can link visitor IP addresses to company information, thus enriching logos, website images, and comprehensive company details based on their IP. Additionally, you have the option to extract prospect data directly from your CRM, further streamlining your marketing efforts. This combination of personalization and data enrichment can significantly elevate your website's effectiveness in converting traffic into loyal customers. -
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BAZO
BAZO
$63 per monthDiscover which organizations are browsing your website and their activities while there. Streamline the collection of phone numbers and email addresses for maximum efficiency. Gathering business contacts from a website goes beyond merely identifying a company's name! A significant majority, approximately 93% of B2B purchasers, initiate their buying journey with an online search. Picture a scenario where you have complete insight into your website visitors: details about their company affiliation, geographic location, and interests. This intuitive, quick, and user-friendly solution facilitates the creation of impactful automations. Moreover, it is meticulously crafted with attention to detail, making it irresistible to engage with. You can customize who sees targeted pop-ups and under what conditions, allowing potential clients to reach out effortlessly! Eliminate the need for constant monitoring—set it up once and let the stream of valuable leads flow consistently! Additionally, this approach not only enhances user engagement but can significantly boost your conversion rates. -
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DatNex
DatNex
1000This is where you will find the most accurate business information that can help you plan and execute targeted campaigns. DatNex provides up-to-date, reliable B2B marketing data. Which is your most valuable marketing tool? Lead Builder offers the most active B2B data available for marketers. Your marketing skills can help you create the most successful marketing strategy. LinkedIn can be your marketing goldmine. All your contact information is available in just one click. This will allow you to achieve all your marketing goals. Why settle for less? Strategically schedule outgoing messages and free up time to execute marketing plans. DatNex is the only way to get data exactly how you want it. You can customize and refine your criteria using the parameters you choose. You will soon have reliable and extensive data from our database of over 100 million B2B contacts. The data can be transferred to your marketing campaign according to your requirements. -
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Mass Leads Maker
Mass Leads Maker
$67 per monthShowcase sales alerts, dispatch emails, verify addresses, implement a chatbot, locate email contacts, and utilize a social proof widget. The most focused traffic you can ever access is found right on your own site, so it's crucial to capture and convert leads to expand your online business. Attract qualified buyers to kickstart your conversational marketing and prospecting strategies; engage with and reach out to your new clientele while automating your lead management process. An increase in leads directly correlates to a heightened potential for sales, so elevate your sales figures right away. Use notifications on your website to convey important messages effectively. Manage your online reputation by garnering more reviews, which will enhance your SEO rankings on major search engines and social platforms. Streamline your online business operations with top-tier lead generation software tailored for small and medium-sized enterprises. Conduct bulk email campaigns, identify targeted B2B email addresses, capture and convert leads, block fraudulent emails from signing up, and implement social proof notifications to boost your credibility. Consistently refining these strategies will ultimately lead to sustained business growth and increased customer engagement. -
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Inflection.io
Inflection.io
$1,000 per monthThe landscape of B2B marketing is shifting towards a product-led approach, and at Inflection.io, we recognize that this emerging focus on end-users necessitates creative solutions specifically tailored for product-led organizations. By prioritizing product activity data in our solution design, Inflection.io addresses the scalability and flexibility needs essential for today’s product-led marketing teams. This innovative strategy facilitates faster onboarding and enhances user adoption, ultimately driving increased revenue and pipeline growth. Imagine combining the robust capabilities of Marketo, the user-friendly interface of Intercom, and the data management prowess of Snowflake to transform your marketing efforts. As the demand for such integrated solutions continues to rise, we are committed to leading the way in this evolving market. -
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Jason AI
Jason AI
FreeJason AI serves as your intelligent personal assistant, utilizing ChatGPT to streamline outreach efforts, manage responses from prospects, and schedule meetings seamlessly. It feels almost like magic when you connect with potential clients who are already intrigued by your offerings! By applying strategic filters, you can zero in on the prospects who are most likely to invest in your products or services. Not only does Jason AI generate outreach sequences that include initial emails, follow-up messages, and social media interactions, but it also recommends various channels to engage prospects effectively. With an understanding of which platforms yield the best results in different scenarios, Jason tailors its approach accordingly. Furthermore, as Jason AI becomes more familiar with your business and its unique offerings, it enhances its capability to automatically respond to routine customer inquiries and schedule meetings on your behalf. Receiving a reply is just the first step; after that, Jason meticulously reviews communications from your leads to address basic queries and arrange appointments for you. Additionally, Jason will propose alternative times for discussions, ensuring that you can connect with your prospects at their convenience. This level of automation not only saves time but also enhances your outreach strategy. -
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Revmonk
Revmonk
$39 per monthRevmonk tracks company domains that visit your website, allowing for the enhancement of accounts with valuable firmographic and technographic details. You'll receive alerts when key accounts from your target market engage with your site, helping you pinpoint potential buyers from existing customer accounts who are most likely to convert. Custom emails powered by AI and tailored to the profiles of your leads are created to boost response rates. The importance of B2B lead generation cannot be overstated, as it plays a vital role in the growth of your business. One of its primary benefits is the capability to reach the ideal audience effectively. It is imperative to identify qualified leads to secure more clients and increase overall revenue. Redirecting efforts away from uninterested individuals or companies ensures that time and resources are used wisely. By employing B2B lead generation strategies, you can attract prospects who have already shown interest in your products or services, significantly enhancing your sales potential. Ultimately, this focused approach increases your chances of building valuable business relationships that lead to long-term success. -
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DemandCenter
eTrigue
$600.00/month eTrigue DemandCenter is a powerful cloud-based marketing automation solution designed for small to medium-sized enterprises in diverse sectors like healthcare, advertising, technology, utilities, transportation, and B2B. Its intuitive and easy-to-use interface simplifies the process of creating both outbound and inbound marketing campaigns, as well as designing email communications and landing pages to attract high-quality leads. By leveraging eTrigue DemandCenter, businesses can enhance their marketing return on investment through efficient management of demand generation efforts, utilizing advanced features for lead nurturing, lead scoring, and tracking anonymous site visitors. This platform not only streamlines marketing activities but also empowers companies to make data-driven decisions that can significantly improve their overall marketing effectiveness. -
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Enabler
Pancentric Digital
Email marketing software designed by an award-winning agency will boost your B2B and B2C communications. Enabler offers enterprise software, email templates design and campaign management services to your business. Key features include segmentation, trigger campaign, personalization, campaign reporting, advanced analytics, and lead scoring. Enabler has partnered with renowned brands such as Ralph Lauren, Hiscox, and RSA to provide a comprehensive GDPR-compliant, email solution that drives customer retention, and strong ROI. Enabler can help you with sophisticated email software, strategy, and template design. -
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Plezi
Plezi
$249 per monthPlezi stands out as a powerful platform tailored for inbound marketing strategies. It allows you to grasp the aspirations and needs of your potential clients effectively. By automatically delivering pertinent and impactful content, it streamlines the sales process while boosting conversion rates. This innovative tool facilitates growth through smart campaign management across various marketing channels. Users can effortlessly create landing pages and forms, significantly enhancing their conversion potential. By providing timely content, it expedites the buying journey and ensures that leads are engaged at crucial moments. Additionally, Plezi helps track and optimize the lead lifecycle while seamlessly integrating your data with CRM systems. Marketing professionals benefit from Plezi's resources and support in crafting, distributing, and automating their content. The software not only guides you through every marketing initiative but also highlights the subsequent steps, allowing you to concentrate solely on generating exceptional content. With Plezi, it's akin to having a dedicated marketer supporting each of your leads, ensuring that no opportunity is overlooked. This comprehensive approach empowers teams to work more efficiently and effectively in their marketing endeavors. -
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Bombora
Bombora
Ride the wave of Intent data with Bombora Company Surge® data, which reveals which organizations are currently exploring your products and services, indicating the optimal timing and content for your outreach. The term “Bombora” originates from an Australian Aboriginal language and describes a wave that creates turbulence over hidden reefs or rocks, occasionally leading to treacherous waters. This name was selected to symbolize the vast ocean of data we collect and the difficulties associated with managing it effectively. At Bombora, we prioritize values such as putting others first, embracing adaptability, fostering personal development, setting a positive example, respecting ecosystems, and practicing responsible data management. Our commitment to these principles drives our mission to empower businesses in navigating the complex landscape of data. -
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Perenso Cloud Show
Perenso
Perenso's virtual trade show platform allows distribution companies to host an online event with complex ordering capabilities. Perenso Cloud Show makes complex ordering easy and enables you to reach a larger audience, grow your revenue, and protect your investment. Cloud Show reflects the best aspects of a physical B2B trade fair, including: -a customizable lobby Live chat facilitates interaction between attendees and vendors -brandable vendor booths -Viewing and sharing vendor content Live negotiating and doing deals at-show Complex orders can be placed at-show Perenso Cloud Show can be used as an online-only event or in conjunction with a trade show (with Perenso Trade Show platform), to create a hybrid event. -
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SalesFlow
SalesFlow
$70 per user, per monthDiscover the most secure and highly efficient LinkedIn Automation platform designed to quickly generate high-quality leads. Tailored for agencies, sales teams, and emerging startups, you can transform your LinkedIn profile into a powerful sales tool that converts leads effectively; our intuitive and sophisticated features allow you to automate processes and finalize deals more swiftly! As a forward-looking Sales Engagement platform with over five years of experience, we've assisted users in scaling and increasing their revenues by offering a cost-effective method for lead generation. Our service supports more than 6,000 B2B companies and over 300 agency partners in acquiring upwards of 500,000 new leads and opportunities! Effortlessly expand your network and connect with key individuals while simultaneously running multiple connection campaigns. Additionally, you can create unlimited follow-up message sequences to enhance your conversion rates significantly, thanks to our advanced reply-detection feature that ensures no opportunity is missed. With us, you can streamline your outreach efforts and maximize your sales potential like never before! -
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Influ2
Influ2
Influ2 is the pioneering account-based marketing platform. It is the first person-based marketing platform. B2B marketers can target selected decision-makers, capture their intent and track engagement at each level. The company serves 75+ medium- and enterprise clients worldwide, including Fortune 500 B2B companies like NVIDIA, Capgemini and Episerver. Influ2 has offices in NY and CA with 50+ employees. The Influ2 platform allows users: - Build an audience Upload personal messages and visuals Monitor all interactions at both the account and individual level The behavioral scoring model allows leads to be identified before they submit a lead request form. Influ2 has a person tracker that allows marketers to see every person who has interacted with their campaign. This allows them to see names, companies, and other related data. This information allows B2B marketers to create more engaging campaigns that resulted in a 4--7x increase in leads. -
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ZoomInfo Marketing
ZoomInfo
Identify potential leads that are ready to make a purchase by exploring relevant topics and keywords online. Gain access to over 65 million direct dial numbers and more than 150 million verified email addresses. Customize your account landscape by utilizing over 300 attributes, insights, and recent activities for precision targeting. Implement focused display and social media advertising campaigns directed at prospective clients based on their job titles, management levels, and departments within companies that demonstrate buying intent. Aim for high-value accounts and decision-makers in your target market to maximize your outreach. Initiate marketing efforts using top-notch buyer intent signals, industry insights, and technographic information. Seamlessly integrate with your CRM and marketing automation tools for effective cross-platform targeting. Encourage website visitors to engage and convert into leads, whether through initiating conversations or completing forms. By leveraging real-time insights and analyzing on-page behavior, you can effectively engage, nurture, and convert a greater number of website visitors into valuable leads. This strategic approach ensures that your marketing efforts are not only efficient but also highly effective in driving conversions. -
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Enhancio
Enhancio
Accelerate your revenue generation and uncover sales opportunities swiftly with a platform designed to streamline labor-intensive tasks while providing comprehensive visibility into your entire demand marketing process. With immediate access to insights, you can adjust campaigns and reallocate budgets effectively, enhancing performance and minimizing overall Demand Marketing costs. By automating the processes of standardizing, normalizing, cleansing, and qualifying leads, you can deliver more precise leads directly into your Marketing Automation or CRM in a shorter timeframe. Additionally, you can enhance your management of outbound marketing and vendor relationships throughout the entire Demand Marketing workflow, leading to a substantial expansion of your sales pipeline. The Enhancio Demand Automation Platform comprehensively addresses all facets of your demand marketing workflow—from lead management to vendor oversight—allowing you to reclaim valuable time for strategic pursuits. This means not only a more efficient operation but also the potential for greater innovation and growth within your organization. -
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useArtemis
useArtemis
$49 per monthEnhance your outreach initiatives with useArtemis, the quickest solution for sales and communication experts seeking precise B2B contact details. Discover LinkedIn profile information, extract contact data from LinkedIn search results, and gather Facebook Group members directly to your dashboard. Leverage our Real-Time search engine to uncover fresh leads, retrieve emails associated with domain names, and perform bulk enrichment among other features. Connect with key decision-makers confidently, assured that our AI maintains accuracy throughout the entire process. We are committed to absolute data compliance, aligning with GDPR standards and following CCPA regulations diligently, ensuring your outreach remains not just effective but also ethical. With useArtemis, you can streamline your lead generation and foster stronger professional relationships. -
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Octane11
Octane11
$3,500 per monthOctane11 seamlessly integrates, enhances, and organizes your B2B data, providing you with greater control, efficiency, and valuable insights. B2B marketing teams often find themselves spending excessive time on disorganized data sets. By synthesizing all of your data from various paid, owned, and earned sources tailored specifically for B2B purposes, Octane11 enables high-impact analytics that streamline decision-making processes and enhance sales intelligence. Take advantage of Octane11’s specialized dashboards to evaluate all marketing tactics from a single interface, and easily export data to your preferred BI platforms such as Tableau, Datorama, or Looker, or directly integrate with tools like Salesforce, Outreach, or Salesloft. The platform offers a unique layer of B2B-specific transformations, enriching your existing data while working seamlessly with your data warehouse, ELT/ETL, and BI applications. This ensures that your enhanced data is readily available for built-in analytics or can be sent to any endpoints you choose, maximizing its utility. Ultimately, Octane11 empowers organizations to make data-driven decisions more efficiently and effectively than ever before. -
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RevvedUp
RevvedUp
€1 per monthWe enhance efficiency and reduce costs by tenfold, enabling a robust pipeline expansion through AI-powered Account-Based Marketing (ABM) that aligns with your growth aspirations. RevvedUp leverages artificial intelligence to assist SaaS sales professionals in seamlessly linking their thought leadership, valuable content, and insights to their outreach initiatives, creating exceptional experiences for both incoming and outgoing leads. This approach results in intelligent, tailored content that sales teams can share with potential clients. Consequently, you conserve leads, achieve elevated response rates, accelerate your deal cycles, and secure more successful outcomes. Moreover, our system integrates effortlessly with your current tools and workflows, eliminating the need for additional software or extra browser tabs. Our autonomous research agents conduct in-depth analyses of your target accounts and their key decision-makers. The insights gained from this research empower you with a distinctive perspective to engage with every prospect throughout their purchasing journey, ensuring a more effective sales process. Ultimately, our platform transforms how you connect with your audience, making the sales experience more strategic and impactful. -
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dotdigital Engagement Cloud
dotdigital
Transform the way you interact with your clientele by utilizing Engagement Cloud, which equips your team to leverage customer insights and data for crafting tailored omnichannel marketing strategies. This platform effortlessly integrates with your current eCommerce and business systems, providing a robust marketing solution that truly delivers results. Formerly known as dotmailer, dotdigital serves as a cloud-based email marketing automation tool designed primarily for small to medium-sized enterprises (SMBs) as well as larger B2B, B2C, and eCommerce organizations. Its straightforward yet potent functionality enables businesses of any size to effortlessly design, execute, and monitor personalized, optimized, and targeted email campaigns. Key features of dotdigital encompass multichannel marketing, effective lead nurturing, optimization of email send times, automated email responses, and comprehensive campaign management, ensuring that every marketing effort is both strategic and impactful. With these tools at their disposal, businesses can engage customers more effectively than ever before. -
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CaliberMind
CaliberMind
$20000.00/year CaliberMind enables B2B marketers to enhance pipeline efficiency and drive revenue growth by providing essential insights. By seamlessly integrating your entire technology ecosystem with your CRM, accessing marketing return on investment becomes straightforward. When you can connect early funnel activities to sales outcomes, advocating for the necessary tools to boost team effectiveness becomes a simple task. This clarity also underscores the undeniable value of marketing within the organization. Forecasting marketing revenue should not be complicated. Despite the average marketer managing around twenty-four tools within their tech stack, the amalgamation of data often complicates rather than clarifies insights. Discover how our clients leverage real-time insights to ensure they communicate the right message to the appropriate audience at the perfect moment. Marketers often find themselves wasting valuable time sifting through extensive data to analyze past performance. With trend data presented in a user-friendly format, identifying and addressing pipeline gaps well in advance becomes a far simpler endeavor. Ultimately, focusing on actionable insights not only streamlines processes but also enhances overall marketing strategy effectiveness. -
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Hubb
Hubb - part of Notified
$20,000 per eventHubb was recently named a leader by Forrester's B2B marketing events management solutions. Hubb Platform organizes virtual, onsite, and hybrid events that bring brands alive. Hubb Platform helps drive business growth by streamlining tedious processes, mining profitable insight, increasing engagement, and improving ROE. Hubb makes it possible to create high-impact, personalized and immersive experiences for speakers, sponsors, and executives by collecting, managing, and marketing event data more efficiently. The Hubb Platform was created by event-management veterans to give event planners unprecedented control over their event planning and agility to create experiences that bring their brand to life. -
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SqueezeCMM
SqueezeCMM
$500 per monthEvery engagement with advertisements, content, emails, or social media postings can be meticulously captured using the metadata you prioritize and value. This means that your content analytics will reach unprecedented levels of ease and depth. Tailored B2B marketing analytics focus specifically on your unique business needs and the content you produce. By determining your own metadata, you can monitor every ad, link, image, video, article, webpage, blog post, and any other content across all stages of the buyer journey. When you begin utilizing SqueezeCMM, we will assist you in identifying the data and insights that hold the highest significance for your operations. Since each organization has its distinct characteristics, why settle for generic analytics that a developer merely included as an afterthought? If you are integrating AI into your strategy, it's crucial to understand that machines require vast amounts of data to learn effectively. SqueezeCMM empowers you to select the metadata you want to track, ensuring that your AI is well-fed with relevant information. By starting with your customized metadata, the reports generated will inherently align closely with the specific needs of your business, enhancing decision-making and strategic planning. Ultimately, this level of personalization opens the door to even greater insights and opportunities for growth. -
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Adobe Marketo Measure
Adobe
Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs. -
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Spotler
Spotler
Advanced eMail Marketing Software Looking for software that will help you communicate professionally with customers, members and other target groups? Spotler Mail+ will be the best choice for you! Spotler Mail+ automates email marketing with ease. Spotler Mail+ allows you to easily: >> Send beautiful emails >> Set up automated email campaigns >> Create templates that suit your style >> Landing Pages with forms >> And more! -
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LAGO
Comosoft
LAGO automates and optimizes multichannel marketing activities, significantly cutting production time and costs. LAGO is a PIM, DAM, and marketing production solution with an integrated checkpoint-based collaborative workflow, versioning optimization, and proofing system. LAGO consolidates data and assets from multiple sources in a central repository for use in various marketing channels. At the production level, the proprietary InDesign plugin brings the assigned data and assets directly to the page. Persistent linking ensures that both data and assets are 100% accurate and always up to date. -
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AdDaptive Intelligence
AdDaptive Intelligence
AdDaptive Intelligence stands as a premier provider of Account-Based Marketing and B2B intelligence solutions. Our innovative technology platform enables B2B marketers to effectively connect with the most relevant accounts and decision-makers, driving successful business results. By processing vast amounts of data, AdDaptive seamlessly links credible offline business information to the digital landscape, offering marketers exceptional tools for B2B advertising and Account-Based Marketing initiatives. With AdDaptive’s top-tier B2B Advertising and Analytics Platform, target the right accounts effortlessly. Our platform ensures that valid offline business data is integrated into the online environment, guaranteeing that every impression reaches your desired audience at scale. Enjoy the benefits of reduced waste in advertising expenditure and successfully meet your B2B marketing objectives by focusing solely on the accounts and decision-makers that are most significant, all backed by clear and comprehensive account-based and firmographic insights. Additionally, our commitment to transparency and effectiveness sets us apart in the competitive landscape of B2B advertising. -
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QuinForce
QuinForce
QuinForce empowers B2B marketers to expedite their sales processes by offering adaptable end-to-end lead generation services, which are fueled by an optimal combination of skilled personnel and advanced technology. Our comprehensive marketing knowledge spans complex sales sectors, including technology/software, SaaS, healthcare, and financial services. Leverage QuinForce’s robust and verified global database, featuring over 50 million business contacts with detailed segmentation options, to connect with decision-makers that align with your ideal prospect profile. Effectively engage your audience using a strategic blend of voice, email, social media, web, and mobile channels. QuinForce’s tailored lead generation strategies are designed to seamlessly incorporate these five channels, ensuring they align with your unique marketing needs. Enhance your B2B marketing initiatives with QuinForce’s innovative marketing automation solutions, which synchronize every facet of your campaign for exceptional results, driving higher engagement and conversion rates. With QuinForce, transform your marketing approach to achieve outstanding success in your sales efforts. -
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Alyce
Sendoso
Alyce facilitates the development of meaningful connections with your prospects, customers, and partners through personalized gifting, which we refer to as a Personal Experience Platform. It’s high time to adopt a fresh strategy for enterprise sales and marketing outreach that not only captures attention but also fosters genuine relationships. Sending items that recipients don't want is merely an exercise in spam. With Alyce's AI, personal research is automated, allowing for the selection of gifts tailored to each prospect's #5to9 interests—essentially, their passions beyond the workplace. This understanding of what resonates with them translates into actionable results. Transform generic gifts into items that are cherished and elevate customer satisfaction with ease by utilizing a bespoke swag marketplace designed just for you. Built specifically for enterprises, this platform enhances conversions, cultivates pipelines, and provides measurable insights into your spending's effectiveness, ultimately leading to more impactful and enjoyable customer interactions. By prioritizing personal connections, Alyce empowers businesses to create lasting impressions that drive success. -
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Enlyft
Enlyft
Enlyft empowers B2B organizations to enhance their lead generation, accelerate deal closures, and boost customer acquisition rates. Utilizing an AI-driven customer intelligence platform, Enlyft employs machine learning to analyze and anticipate the purchasing behaviors of millions of companies globally, taking into account their technology usage, various business characteristics, and real-time buyer intent indicators. By enabling rapid identification, prioritization, and engagement with high-potential prospects, Enlyft helps increase sales effectiveness. The platform boasts a rich database of real-time data encompassing company firmographics, technology utilization, buying signals, and numerous other account-specific attributes. Through advanced machine learning models, businesses can predict future outcomes by integrating Enlyft’s detailed account insights with their own customer data. Furthermore, Enlyft allows for smooth integration of these insights into widely-used B2B sales and marketing tools such as Salesforce, HubSpot, Dynamics 365, and LinkedIn, among others. This ensures that records are enriched and data remains up-to-date, ultimately leading to more informed decision-making. With Enlyft, companies can truly transform their sales strategy and engage more effectively with their target audience. -
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Enablix
Enablix
$25 per user per monthSales enablement for b2b marketers. Enablix is used by marketers to empower sales and customer facing teams and provide buyers with valuable content experiences. Today's sellers need quality content to empower buyers and speed up their buying process. Your sales team should be able to deliver targeted, quality content at the right moment to the right buyer. Keep sales and marketing on the same page regarding content and messaging. Streamline sales communication so reps can know what content to use, when and how to use it effectively. Create engaging content experiences instantly based on the buyer's persona or prospect's profile. To empower buyers and engage customers, create microsites and content hubs. High quality content is essential for modern sellers to provide "buyer value" and increase their pipeline. Content insights can help your sales and marketing teams make informed investments. -
77
SlapFive
SlapFive
Effortlessly capture the voice of your customers and integrate it into all facets of your organization. Enhance the effectiveness of your Customer Marketing initiatives without the need for additional personnel. Customers tend to place greater trust in the experiences and opinions of their peers and colleagues rather than in your marketing and sales messages. Therefore, one of the most crucial actions B2B marketers can take to foster growth is to cultivate satisfied, successful customers and leverage their voices and narratives to build trust and motivate potential buyers to act. This approach is what we refer to as Customer Marketing. SlapFive stands out as the pioneering Customer Marketing Software platform, designed to position your customer voice at the core of your business operations. With SlapFive, your marketing, sales, and service teams collaborate to gather customer experiences and insights, organize them into compelling customer stories, and utilize these narratives as evidence to attract, engage, and retain customers effectively. By doing so, you can enhance customer lifetime value through increased engagement and loyalty, ultimately leading to sustained business success. Furthermore, this strategy allows for a shared understanding across teams, ensuring that every department is aligned with the customer’s perspective. -
78
aKQired
aKQired
aKQired is a B2B lead generation firm dedicated to assisting businesses in acquiring new clients and promoting their services. Founded in 2016 and officially launched in 2019, we boast a robust team that delivers an array of B2B services tailored to meet our clients' needs. Over the last five years, we have successfully completed more than 110 projects encompassing B2B data, lead generation, cold calling, appointment setting, email marketing, and account-based marketing for diverse clients globally. We pride ourselves on being more than just a vendor; we function as an integral part of our clients' teams, adhering to timezone considerations and maintaining high-quality standards. If you are in search of an outsourced B2B agency, we invite you to reach out for an initial complimentary consultation. By entrusting your campaigns to us, you can expect a boost in your sales through our specialized B2B services. aKQired is committed to client satisfaction and stands out as a leading provider of effective B2B marketing and inside sales solutions, ensuring we deliver results that align with your business objectives. Our collaborative approach not only enhances client relationships but also drives sustainable growth. -
79
MeritB2B
MeritB2B
We transcend the concept of big data. Our clients depend on us for acquiring new customers, account-based marketing, demand generation, data management, and customer data platforms, all while maintaining a concentrated effort on B2B. In the realm of business marketing solutions, we are the driving force behind PowerB2B. If the guiding philosophy of your B2B marketing strategy is not carefully considered, you may inadvertently restrict your potential. The challenge of acquiring and merging multiple brands, while ensuring effective marketing execution and accurate reporting, is a substantial task that requires careful navigation. Stay informed with our monthly newsletter, packed with insights to keep you updated on the latest happenings at MeritDirect and the evolving data landscape. MeritB2B is deeply committed to fostering growth and building enduring partnerships with our clients. Our team comprises B2B data specialists, marketing strategists, business analysts, data scientists, developers, technology experts, and many other professionals dedicated to your success. With such a diverse range of expertise, we ensure that all aspects of your marketing needs are addressed comprehensively. -
80
Melbarr Digital
Melbarr Digital
Enhance your B2B marketing and sales efforts with the valuable intent and analytical data offered by Melbarr Digital. In today's competitive B2B landscape, many companies find it increasingly challenging to secure qualified leads. Melbarr Digital stands ready to assist you with a seasoned team dedicated to leveraging intent data for lead generation. By utilizing a wealth of high-quality data, expert insights, and cutting-edge technology, we empower you to achieve your objectives through integrated account-based marketing, lead generation, and email marketing strategies that collectively bolster your customer acquisition efforts with top-notch leads for your sales team. Our automation platforms seamlessly connect people with technology, enabling them to reach their aspirations effectively. We are committed to delivering superior services while optimizing your budget to yield the best outcomes. Our relentless pursuit of excellence and innovation drives everything we do, ensuring that clients receive the highest standard of support. Ultimately, partnering with Melbarr Digital means choosing a pathway to success in the dynamic B2B environment. -
81
Blue Mail Media
Blue Mail Media
We provide businesses worldwide with the essential DATA to enhance their multi-channel marketing efforts. Discover our comprehensive data solutions that enable you to effortlessly engage with potential clients across various sectors. When you aim to connect with specific prospects, our marketing data insights are here to support you. Obtain precise B2B email data tailored to your business requirements by selecting from a wide range of categories, including industry, company size, revenue, location, job titles, and more. Our dedicated team of B2B marketing specialists employs a distinctive approach designed to facilitate substantial growth for B2B enterprises. Whether you are looking to research potential companies or seeking new leads, we are committed to helping you devise a robust growth strategy grounded in reliable business metrics. Acting as an extension of your team, we are determined to maximize the effectiveness of both your sales and marketing teams. With our thorough market research, we assist you in identifying the most suitable leads and the optimal times to reach out to them for maximum impact. Together, we can turn insights into action and drive sustainable growth for your organization. -
82
B2B LISTS
B2B LISTS
A comprehensive B2B mailing list database designed for marketing and sales outreach is available for your needs. Leverage the B2B contact database from B2B LISTS to identify potential clients across diverse sectors. With an effective B2B email list, you can locate, connect with, and engage your target audience in various industries, effectively reaching potential customers in the USA, Canada, Europe, UAE, and globally. Our offerings include a wide array of B2B data lists such as company lists, marketing lists, lead lists, technology lists, email lists, and list-building resources tailored to enhance your marketing efforts, prospecting activities, and overall sales growth. The mailing lists provided by B2B LISTS are rigorously triple-verified, ensuring a 95% deliverability rate across the USA, Canada, Europe, and UAE. Notably, our United States B2B prospects’ email list boasts the highest count and comprehensive coverage. When you're in the market for a targeted B2B mailing list, our business lists are designed to meet your specific requirements. We pride ourselves on offering the most precise and current information on your potential prospects, empowering you to make informed decisions and drive success in your outreach campaigns. -
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BambooBox
BambooBox
Going far beyond mere intent and engagement, BambooBox recognizes six unique signals that help pinpoint your most valuable customers. Through its 6-D account scoring system, BambooBox translates your comprehensive funnel data into a prioritized purchasing journey. This approach enhances predictability within your pipeline and accelerates funnel velocity grounded in data analytics. Gain actionable insights generated from successful activities, allowing you to concentrate on creativity and strategizing an effective go-to-market plan. Achieve your objectives with pre-defined next-best actions at your disposal, and leverage any additional time to either report on your achievements or celebrate with your team. By identifying leading indicators, keywords, and valuable insights, you can gain a deeper understanding of your Ideal Customer Profile from six different perspectives. This multifaceted analysis can significantly enhance your marketing strategies and customer engagement efforts. -
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YourVerse
YourVerse
YourVerse applications are crafted to simplify your marketing tasks, manage your digital resources, and allow you to prioritize the key aspects of your daily routine. With our subscription, you gain access to a collection of apps that offer holistic solutions to boost your marketing initiatives. Be on the lookout for these applications, as they are set to roll out on YourVerse over the course of 2023, ensuring you stay updated with the latest features as they become available. Each new addition is designed to further enhance your experience and effectiveness in managing your marketing strategy. -
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Tofu
Tofu
Enhance your content strategies, tailor your go-to-market initiatives, and boost your conversion rates. Customize your campaigns to effectively engage with specific target personas, industries, and accounts. Automate the repurposing of content across all your platforms seamlessly. Tofu empowers you to generate highly personalized content or adapt your existing materials effortlessly. Utilize your current tools to publish content on your owned channels. Evaluate the effectiveness of each campaign to refine strategies and drive greater conversions. Expand your marketing capabilities while creating uniquely personalized campaigns that span all your channels. Tofu simplifies the process by automatically gathering and refreshing data related to your brand, messaging, personas, target industries, and accounts. You can say goodbye to the hassle of using multiple tools and manual processes for content creation across various platforms. Tofu serves as a comprehensive solution for all your content requirements. Gain in-depth insights into your customers and develop engaging content that resonates across various channels, ultimately leading to higher conversion rates. By integrating these strategies, you can create a more cohesive and effective marketing approach. -
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Circa
Circa
The premier platform for B2B event marketing, Circa offers hosting and sponsorship opportunities for virtual, hybrid, and in-person events. It equips B2B marketing and sales teams with the tools they need to secure more deals effectively. Organize virtual events that not only attract attendees but also drive them towards making a purchase decision. Notify sales teams instantly when potential clients engage with online events and webinars, allowing for timely follow-ups. This platform enables sales representatives to tailor their outreach based on the specific interests and profiles of prospects. It fosters a seamless collaboration between sales and marketing through a shared calendar that updates instantly. Additionally, Circa allows for the integration of events and webinars with CRM systems, providing comprehensive reporting on sales performance, budget management, and influence with immediate visibility. This comprehensive approach ensures that every aspect of the event is optimized for conversion and engagement. -
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Recotap
Recotap
$599 per yearEnhance the relevance of clicks generated by your B2B advertisements. Build brand recognition and sway purchasing choices for quicker conversions through Account-based Advertising. Focus your online advertising efforts solely on a specific group of target account prospects. Optimize the return on investment for your marketing expenditures by engaging exclusively with individuals who are significant to your business. Recotap facilitates this process seamlessly. With Recotap's Account-based Advertising solution, you gain access to comprehensive omnichannel and precision targeting options to connect with contacts across every possible channel. Empower your revenue teams to take prompt actions and expedite deal closures by leveraging Recotap's insightful Account intelligence. Measure engagements and effectively promote prospects quantitatively. Recotap offers the most comprehensive account-based advertising solution available. Confidently reach, engage, and convert your desired accounts while staying ahead in the competitive landscape. This strategic approach ensures that your marketing efforts yield the best possible outcomes. -
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partnermarketing.com
twogether
Customize your approach for each individual within every partnership on a large scale. Design experiences that establish you as the preferred option and enhance channel performance positively. Your partners seek personalized services, yet they require these solutions to be applicable from small startups to large enterprises across various regions and levels. Achieving this goal will not necessitate isolated software, consultancy, or content. As the premier global B2B marketing agency specializing in enterprise-grade applications for the channel, we are seasoned innovators. Our expertise enables us to dismantle barriers and forge new paths, effectively uniting your partners in the process. This collaborative approach ensures that every partner feels valued and engaged, leading to a stronger network. -
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D&B Rev.Up ABX
Dun & Bradstreet
D&B Rev.Up is the innovative RevTech platform eagerly anticipated by B2B marketers everywhere. The platform's inaugural product, D&B Rev.Up ABX, empowers businesses to boost revenue utilizing cohesive data, focused audience targeting, and customized engagements across various channels, while also allowing for performance tracking. This is all made possible by our top-tier Customer Data Platform (CDP), which seamlessly integrates with your existing Martech or Salestech tools, ensuring you avoid being confined to yet another technology silo. Discover how Citrix leverages Dun & Bradstreet to improve the targeting strategies of their marketing and sales teams, ensuring they connect with the right accounts using the appropriate messaging, which in turn enhances pipeline growth and increases deal size. Similarly, LiveRamp sought to broaden its account reach; by implementing Dun & Bradstreet, they have been able to widen their account universe and launch integrated, targeted campaigns aimed at key accounts. Provide your audiences with the tailored and meaningful experiences they seek, consistently delivering value across various platforms such as display ads, paid social, email, web search, and beyond, to truly win them over. By harnessing the power of D&B Rev.Up, you can ensure your marketing efforts are not only effective but also resonant with your target audience. -
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Equifax B2B Marketing Compass
Equifax
Understanding your customers, prospects, and market dynamics allows for more precise audience targeting and a better alignment of products and offers. The B2B Marketing Compass offers a solution to enhance your market insights by enriching and analyzing your business customer data, facilitating the creation of strategic information in key areas such as ideal customer profiles, market segmentation and penetration, as well as generating new prospect lists. This robust tool not only delivers up-to-date marketing intelligence about your business customers and prospects but also provides comprehensive marketing analytics, enabling you to fine-tune your strategy to engage qualified and profitable audiences. By leveraging these insights, you can significantly boost your marketing return on investment, broaden your market presence, and drive revenue growth while minimizing associated risks. Ultimately, using the B2B Marketing Compass positions your business for sustained success in a competitive landscape. -
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Wizu
Wizu
Utilize a virtual agent to conduct interviews with internal stakeholders for your client, allowing for the automatic generation of impactful case studies and success stories through advanced AI technology. This innovative approach not only raises engagement rates but also ensures that the most compelling narratives are prioritized on your storytelling agenda. Produce diverse content formats such as case studies, customer success narratives, detailed testimonials, quotes, and much more. With a sleek, efficient, and scalable platform for gathering social proof, you can rapidly enhance your sales asset collection with precisely targeted client stories that build credibility in just moments rather than over lengthy periods. Wizu seamlessly oversees the entire workflow, from pinpointing your ideal targets to disseminating the content across multiple channels, while adeptly addressing inquiries related to the initial challenge, the resolution provided, and the results achieved. This allows you to focus on strategic growth while the technology handles the storytelling process. -
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Madison Logic
Madison Logic
ML Platform: Enhance your pipeline efficiency by pinpointing, prioritizing, and engaging your most valuable accounts. This platform equips B2B marketers with essential tools to refine their campaign strategies and expedite the customer journey. You can effectively pinpoint and rank accounts that show a higher likelihood of conversion. By merging your CRM and marketing automation systems with the synthesized data from the ML Data Cloud, you can identify the most suitable target accounts. Additionally, segmenting accounts through firmographic and demographic information allows for the development of scalable marketing strategies and initiatives. By focusing on intent, technographic, and engagement data, you can prioritize accounts to better allocate your marketing resources. Furthermore, leveraging reports like Market Level Trending Topics & Installed Technologies aids in refining your account prioritization process, ensuring that your marketing budget is utilized effectively to achieve optimal results. Ultimately, this approach not only improves engagement but also enhances overall marketing performance. -
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Bilin
Bilin Technology
Our unique platform, developed entirely in-house, leverages cutting-edge machine-learning technologies to provide comprehensive oversight of individual companies' data consumption. By examining the online content consumption habits of various businesses and recognizing research trends, we can correlate vast amounts of data to uncover the purchasing intent of companies, enabling you to pinpoint your ideal marketing targets. Specifically designed for B2B marketers, our proprietary bidding system allows you to connect with hundreds of thousands of targeted companies and key decision-makers. With dynamic creative capabilities, we can tailor messages to suit each account and their respective individuals. Furthermore, we define custom topics and segments using specific keywords, ensuring that you can monitor millions of companies across the Internet in real-time. This approach empowers you to identify prospects at the very start of their buying journey, providing intent data and insights into areas of interest for each account. Additionally, we offer in-depth information about decision-makers, ensuring complete transparency in your outreach efforts. Our commitment to innovation and precision positions us as a leader in the marketing technology space.
B2B Marketing Software Overview
B2B marketing software is an umbrella term for a variety of tools used by businesses to help them build relationships with their customers and generate leads. The main purpose of B2B marketing software is to improve customer engagement, increase sales, and reduce marketing costs.
These tools can be divided into two groups: automation and analytics. Automation software helps businesses automate repetitive tasks like email campaigns, lead generation, data management and event management. This type of software also helps with the automation of social media campaigns and content personalization. On the other hand, analytics software provides detailed information on customer behavior; it tracks interactions with customers in order to measure performance, as well as identify opportunities for improvement.
Analytics software is essential for optimizing your marketing campaigns so that you are able to identify new strategies that will help you meet your business goals. It enables marketers to gain a better understanding of their target audience’s needs and preferences in order to develop more effective strategies that will lead to higher conversion rates. By gathering this data through the use of analytics tools, businesses can easily track the success rate of their campaigns in real time and adjust accordingly if needed.
Another type of B2B marketing software is CRM (Customer Relationship Management) software which helps businesses maintain current relationships with existing customers while working on acquiring new ones through lead generation activities. With a CRM system in place, companies can not only manage all their contacts in one place but they can also track progress within each contact’s relationship journey towards making a sale or becoming part of an ongoing contract agreement between the company and its customers. Finally, these systems allow marketers to segment audiences based on any criteria they wish in order to effectively deliver tailored messaging relevant to each specific group or person associated with a campaign activity such as email newsletters or product updates for existing clients versus cold outreach messages for potential clients or partners who have yet to become customers or partners yet.
Overall, B2B marketing software offers many advantages such as increased efficiency due to automation capabilities that save time; greater visibility into what works best when it comes to engaging prospects; improved accuracy when it comes to tracking progress towards achieving goals; cost reduction due its ability eliminate manual labor; easier maintenance because everything is compiled into one platform; better organization since everything is seamlessly integrated into one central location; deeper insights because users have access to more detailed information regarding customer behavior patterns; more effective decision making because there is now more accurate data available at your fingertips; stronger connections with customers since there are now better tactics available for targeting them correctly; and finally improved budgeting since most B2B solutions offer pay-as-you-go plans instead of costly upfront investments.
Overall, investing properly in B2B marketing software could be key for any business looking to expand its reach, build better relations with current/potential clients, lower advertising/marketing costs, reduce errors & waste associated with manual work, enhance customer experience & satisfaction , etc.
Why Use B2B Marketing Software?
- Streamline data collection and analysis: B2B marketing software can help to streamline the collection and analysis of customer data in order to better target marketing campaigns. It can also be used to build segmented lists, track customer loyalty, and analyze web traffic.
- Automate campaign management: With this type of software, marketers can set up automated campaigns that will target specific audiences without having to manually change processes or adjust settings each time they launch a new effort. This helps save a lot of time and energy so that other important tasks can be addressed more quickly.
- Improve lead generation capabilities: By automating lead capture and organization processes with B2B marketing software, marketers are able to quickly generate leads on demand which helps increase sales opportunities. It also provides invaluable insights into audience behavior which can help refine future campaigns for better results.
- Enhance content delivery: This type of software makes it easier for marketers to manage content distribution across multiple channels at once by tracking engagement metrics from various platforms such as email campaigns, social media updates, and website visits in a real-time dashboard format. Additionally, automated responses can be triggered for customers who appear to be interested in certain products or services according to their interactions with your company's content in order to maximize conversions and sales opportunities over time.
- Facilitate team collaboration: B2B marketing software makes it possible for teams located remotely from each other around the world to collaborate effectively on projects by sharing documents online or through cloud storage systems like Google Drive or Dropbox while tracking the progress made towards any given goal with real-time reports available at all times on team performance metrics such as click rates or conversion rates.
The Importance of B2B Marketing Software
B2B marketing software is an essential tool for all businesses that are focused on competing in a crowded B2B market. By leveraging the full range of capabilities that modern B2B marketing software can provide, companies can unlock new growth opportunities, optimize operations and maximize their return on investment (ROI).
The B2B marketplace is becoming increasingly competitive, with established players continually innovating and introducing new products or services to stay ahead of the competition. In addition, there is a trend of increased investments in digital marketing efforts as buyers become more tech-savvy and demanding when making decisions. Thus, it is critical for businesses to have access to reliable data points in order to make informed decisions about their customers’ preferences and impressions. This data-driven approach requires comprehensive insights into customer engagement across various platforms such as emails, social media platforms and websites. Without this level of visibility into customer behavior, companies may be missing out on valuable leads and sales opportunities.
Using advanced analytics tools provided by the best B2B marketing software solutions, companies can gain detailed intelligence about their target buyer’s journeys—from discovering initial needs through purchase decisions—to understanding what moves them from one stage to another during the decision process. With this highly granular view of customers’ behavior patterns, marketers can target specific segments with customized messages to drive better conversions at each stage of their journey. For example: through personalization tactics like automated email campaigns or account-based marketing strategies tailored for individual customers within an organization, businesses can increase conversion rates over time by sending content specifically crafted to suit each buying cycle stage needs.
Moreover, linking used CRM systems together with Web analytics helps keep track of prospects throughout the sales funnel so marketers have organized records on who converted which leads over time; enabling them to identify where they need improvement and make refinements, where needed throughout that particular sales, lead process flow if they don't ultimately convert those prospects into customers. And tracking those notes will help improve future product launches from these collected user stories giving your company an edge versus its competitors who are simply running blind without these rich insights at hand available for their team's success whenever needed.
Overall, utilizing modern B2B marketing software solutions enables organizations not only to more accurately identify leads but also build effective relationships with current clients while improving operational efficiency through better management processes—all crucial elements in staying relevant in today's highly competitive markets.
Features of B2B Marketing Software
- Lead Management: B2B marketing software provides tools that enable users to capture and manage customer relationships more effectively. This includes the ability to capture leads in real time, scoring incoming contacts and instantly distributing them to sales reps as needed.
- Automated Campaigns: B2B marketing software automates complex tasks such as creating multi-channel nurturing campaigns, segmenting contacts based on specific criteria, personalized content creation for different stages of the buyer’s journey, and automated follow-up sequences. All these features improve a company's customer engagement rate and increase retention capabilities.
- Salesforce Integration: B2B marketing software allows teams to sync their sales pipeline with their marketing efforts in order to measure lead activity against desired goals including conversion rates, ROI, etc., as well as better align teams around shared goals through improved communication flow between sales and marketing teams.
- Analytics & Reporting: B2B marketing software provides data-driven insights that give marketers a full view into analytics such as lead progressions throughout campaign lifecycles while also providing detailed reporting capabilities which can be used by both Marketing or Sales departments when deciding how to optimize budget allocations or adjusting target buyers for future campaigns in order to ensure maximum return on investment (ROI).
- SMS Messaging: Another major feature of B2B Marketing Software is its ability to send messages directly from the platform via SMS text message platforms or even audio recorded voicemails depending on user preference which helps businesses stay engaged with customers without requiring any manual effort on behalf of the business itself - making it extremely efficient for outreach initiatives.
What Types of Users Can Benefit From B2B Marketing Software?
- Salesperson: A salesperson can use B2B marketing software to find leads, track customer interactions and monitor their success rates.
- Marketer: Marketers can benefit from B2B marketing software by creating targeted campaigns, optimizing lead capture and monitoring engagement across multiple channels.
- Customer Relationship Manager (CRM): CRMs can utilize the software to manage customer relationships, store customer data and measure customer loyalty.
- Content Manager: Content managers are able to use B2B marketing software for automated content creation, curation and social media promotion of company materials.
- Chief Executive Officer (CEO): An executive officer is able to gain insights into business performance using the analytics provided in certain B2B marketing tools, as well as monitor campaigns closely without needing direct involvement with them.
- Social Media Manager: Social media managers are able to schedule postings on multiple networks, analyze user engagement levels and automate posts based on preset parameters using this type of software.
- Data Analyst: Data analysts have access to advanced data analysis tools within certain versions of B2B marketing software which allows them to extract valuable insights into consumer behavior trends as well as sales patterns.
How Much Does B2B Marketing Software Cost?
The cost of B2B marketing software varies significantly depending on the features and capabilities you are looking for. Generally speaking, prices range from free versions with basic functionality to sophisticated enterprise suites that can cost thousands of dollars per month.
Free options typically include simple tools such as website analytics, email marketing campaigns and customer segmentation. However, these may not be comprehensive enough to meet your needs if you are running a B2B business. At the other end of the spectrum, expensive enterprise suites offer advanced features like automated customer journey tracking, real-time reporting dashboards and powerful targeting capabilities.
Depending on your budget, there is likely a B2B marketing software solution that meets your needs at an affordable price point. If you’re unsure which option is right for you, talk to an expert or take advantage of free trials to test different solutions before making a decision.
Risk Associated With B2B Marketing Software
- Security: B2B marketing software typically stores sensitive customer data, such as contact information and payment details. As a result, it must be kept secure from malicious outside actors or unauthorized internal personnel.
- Data Integrity Loss: It’s important to ensure that the data stored in the marketing software is accurate and up-to-date, otherwise businesses may make misguided decisions based on inaccurate information.
- System Outages: Unforeseen system outages can affect day-to-day operations, leading to lost revenue and disruption in the workflow. It’s critical for businesses using B2B marketing software to have a backup plan in case of any technical errors or malfunctions.
- Compatibility Issues: When integrating a new piece of software into existing processes, there's always the risk of compatibility issues—which could lead to further delays and disruptions in operations.
- Regulatory Compliance: If a business is subject to certain laws governing how their customer data is handled and stored (e.g., GDPR), then they need to implement the necessary measures when using B2B marketing software to protect this data from unauthorized access or use.
B2B Marketing Software Integrations
B2B marketing software can integrate with a variety of different types of software to increase the effectiveness and efficiency of a business. Commonly integrated types of software include customer relationship management (CRM) software, which stores customer data and helps businesses organize their sales process; predictive analytics software, which uses historical data to forecast future outcomes; automation software, which streamlines workflows through automated tasks such as email delivery or lead scoring; analytics tools, which uncover key customer insights from large datasets; and ecommerce platforms for setting up online stores. Additionally, some B2B marketing software solutions may also be connected to other specialized types of applications and services such as public relations tracking systems or product review sites. All these integrations make it easier to manage relationships across multiple channels, create more sophisticated campaigns and optimize conversions.
Questions To Ask Related To B2B Marketing Software
- What features does the platform offer? Does it provide customer relationship management capabilities, automated workflows, integrated analytics and reporting tools, or email campaign design and delivery options?
- Is the solution suitable for businesses of all sizes? Does it offer tiered packages so that companies can scale up their services if needed?
- Is there a pricing model available that works best with our budget? Are there any discounts or promotional offers available to new customers?
- How easy is the platform to use and set up? Does it require extensive technical expertise to configure, or can users quickly get started without needing assistance from an IT team?
- How secure is the software’s data storage and access protocols? Is personal information protected from being accessed by unauthorized individuals or hacked systems?
- Will customer support be available if any issues arise with using the platform that cannot be solved independently through its tutorial materials or FAQs page?