Layer is an AI-powered creative asset generation and production management platform designed for game development studios, digital artists, and marketing teams. The software combines more than 500 generative AI models for creating images, videos, 3D assets, music, sound effects, and voice content. Its image generation tools support concept art, character designs, environments, textures, sprite sheets, and promotional graphics. Users can train custom AI styles on their existing artwork to generate consistent visual assets across different projects and campaigns. Video production capabilities include text-to-video generation, image animation, camera movement, lip synchronization, motion transfer, and automated editing. Layer also provides 3D asset generation, texturing, rigging, animation, and mesh optimization tools for interactive environments and game development. Its AI creative agents coordinate multistep production tasks, generate playable advertisements, and create marketing content using project assets and brand guidelines. Shared workspaces, asset libraries, version management, comments, and reusable workflows help creative teams collaborate and organize production activities. The platform integrates with Photoshop, Premiere Pro, Figma, Blender, Maya, Unity, and Unreal Engine while offering REST API access, Model Context Protocol integrations, and enterprise administration features.