Best Advertising Software of 2025 - Page 29

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

Thunder Experience Cloud, the pioneering open and people-centric ad server, empowers brands to maintain optimal consistency, relevance, and frequency in their advertising efforts across various devices. Our superior campaign management toolkit provides brands with comprehensive oversight, covering everything from creative development to strategy, ad serving, and analytics. Thunder effectively addresses poor customer ad experiences by emphasizing consistency, relevance, and frequency in its approach. We ensure a positive advertising experience through our foundational elements of People-Based advertising, which include Identity, Creative, Personalization, and Measurement. By utilizing a cross-device identity graph, a creative management platform (CMP) for programmatic production, a Dynamic Creative Optimization (DCO) tool for tailored creative strategies, and robust experience measurement to monitor ad delivery and overall performance, we offer seamless enterprise-level ad serving all within the unified framework of the Thunder Experience Cloud. This all-in-one platform not only streamlines the advertising process but also enhances the effectiveness of brand campaigns on multiple levels.

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.

With the dJAX DMP Manager, marketers, publishers, and agencies can prioritize enhancing customer experiences across various platforms while transforming user data into significant business insights that drive improved ROI. Our DMP Manager provides flexible solutions that assist organizations in the AdTech sector with their data-driven marketing and advertising efforts. Additionally, it gives the MarTech industry a competitive advantage in achieving personalized marketing goals effectively. The dJAX DMP Manager platform simplifies the management of all customer data, allowing users to create tailored segments for their future campaigns. You can categorize your customers based on specific products, demographics, or attributes, enabling the delivery of customized advertisements. The platform also features customer data warehouses designed to efficiently gather information and reveal insights into visitors’ preferences, buying intentions, and demographics, ultimately enhancing marketing strategies. By leveraging these insights, businesses can create more targeted campaigns that resonate with their audience.

We assist companies in overseeing their paid search marketing initiatives, including PPC campaigns on platforms such as Google Ads, Microsoft Ads, and Amazon Advertising. By developing tailored machine learning models for each client, we can swiftly respond to shifts in the market and offer a distinct bidding strategy that outperforms traditional methods. Our user-friendly web interface allows for seamless performance monitoring in a way that feels intuitive and familiar to users. You can directly guide our models towards your targeted goals and objectives through the application. Our systems work continuously to generate updated bids for your campaigns, ensuring that optimization is always maintained. SmartLens has demonstrated significant performance improvements compared to network-based automated solutions like Conversion Optimizer and Target CPA, making it a compelling choice for businesses seeking enhanced results. This approach not only streamlines campaign management but also empowers clients to achieve more effective and efficient advertising outcomes.

Streamline your promotions to save both time and money while boosting your ROI. Utilize personalized advertisements to engage the most relevant audiences across the internet, encouraging them to convert. Transform your partners into enthusiastic advocates by providing them with easily shareable marketing materials tailored for their followers. Ensure your sponsors remain satisfied while generating additional revenue through straightforward digital sponsorship packages. By targeting the right individuals with ads that resonate personally, you can effectively direct traffic to your website. With user-friendly reporting and analytics, you can quickly modify your campaigns to ensure your advertisements are consistently effective. Take advantage of your current partnerships to reach new, qualified audiences. Produce tailored marketing materials at scale that speakers, exhibitors, sponsors, and other collaborators will eagerly distribute to their networks. Don't overlook a significant revenue opportunity right in front of you: your sponsors. Make sure they can engage with your audience throughout the year, not just during events, to maximize their investment and your profits. This comprehensive approach not only enhances partnerships but also fosters long-term relationships that benefit all parties involved.

We make ad-management easy. AdServer capable for inventory and demand. All-in-one technology stack for Ad Network Owners and Media Holdings. Data management tool built-in for audience collection and segmentation. A richly-featured proprietary RTB platform that provides access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Optimal stack Enterprise level adtech solutions for effective programmatic purchasing. A richly-featured proprietary RTB platform that offers access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Admixer.HB+, a header-bidding platform, allows publishers to maximize ad revenue. Admixer.HB+'s competitive marketplace, streamlined tools for management, and focus on the user experience help publishers achieve their digital advertising goals.

AccountBase, a product of GroupM, provides a technology platform based on IP that focuses on the effective management of programmatic B2B strategies and solutions. It allows you to reach crucial decision-makers at your target accounts, ensuring engagement occurs in the most appropriate context and timing. By leveraging media and technology, AccountBase connects businesses with their audience through Programmatic B2B efforts. As a division of GroupM, which stands as the largest media buying and technology conglomerate globally, AccountBase operates without any media ownership, allowing clients to engage on the premium media platforms that are most relevant to their needs. This approach enhances scalability and reach while facilitating page-level keyword targeting, utilizing industry-specific media, and employing AI to trigger digital behaviors. Campaigns can be monitored and adjusted in real-time, providing insights into account intent, relevant content, and optimal sales opportunities. The platform empowers users to engage with various stakeholders, navigate complex and non-linear sales processes, and effectively connect beyond the limitations of privacy regulations, CRM systems, and email boundaries, all while aligning marketing with sales efforts. By concentrating on high-potential accounts, businesses can maximize their return on investment and drive meaningful engagement.

Feedvisor's best in-class pricing technology optimizes prices based upon your Amazon catalog. It is powered by artificial intelligence. Machine-learning algorithms that are highly intelligent analyze your competitive landscape to respond to changing market conditions and drive profits and revenue. Feedvisor's pay per click advertising campaign manager and demand prediction optimize your ad performance in line with your specific strategies. Precise bidding allows you to create profitable campaigns, identify profitable keywords, drive sales, and ultimately, make money. Feedvisor offers a comprehensive brand management service that includes the creation and optimization of product listings, promotions, and deals. We also create Enhanced Brand Content, Enhanced Content, A+ Content, as well as display ads for your brand on Amazon. Each of these steps will drive brand discovery, engagement, conversions, and more.

To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.

SAS 360 Match is a comprehensive online publishing platform that empowers users to manage the online advertising process, allowing for the delivery of more relevant content tailored to their audience. This solution is adaptable across various platforms, including mobile devices and video outputs. Furthermore, SAS 360 Match enhances operational efficiency by offering features such as sales order management, simulation-based forecasting, ad serving, and business intelligence tools, enabling businesses to make quicker, more informed decisions. Users can leverage SAS 360 Match to oversee sales orders, predict and simulate inventory levels, refine pricing strategies, target ad placements effectively, generate billing and invoicing reports, and analyze ad delivery performance. Additionally, this platform facilitates connections between online content providers selling ad space on their digital channels and advertisers looking to engage with their website visitors, thus streamlining the advertising ecosystem. Ultimately, SAS 360 Match not only optimizes advertising efforts but also fosters better collaboration between content creators and advertisers.

CHILI GraFx, the Creative Automation Platform, boosts creativity and output for graphical production. You can create media with any volume, while maintaining brand governance. The tools at the pro-level enable stunning design in all your data-driven or self-serve content creation. MarTech is not a monolith, but an ecosystem. CHILI GraFx can be easily and securely integrated with any tech stack. This allows for the free flow of creative output and data between systems. CHILI GraFx’s open architecture, SDKs, and APIs allow you to create bespoke graphical solutions that meet your specific needs in-house or for the market. Increased campaign personalization and operational inefficiency gains enable the delivery of any quantity of impactful content for lower costs. Reduce waste and time while delivering incredibly effective campaigns.

Receive daily reports detailing extensive click activity related to your PPC campaigns, including critical information such as the date, time, IP address, geographic location, keywords, and more. Our comprehensive four-tier PPC fraud detection system will alert you to instances of multiple clicks on your paid advertisements and will actively block users who repeatedly engage in this behavior. You will receive real-time notifications that document any suspicious or duplicate click activity, allowing you to respond swiftly and effectively to potential click fraud threats. ClickReport is designed to assist you in monitoring the performance and availability of your landing pages for clicks, tracking activity across up to 25 pages while providing instant email alerts. With ClickReport’s server conducting checks on your pages every 30 minutes, you will be promptly informed if any landing page becomes unavailable. Moreover, you will have the capability to analyze the online and offline status of your landing pages through intuitive graphs provided by ClickReport, ensuring you stay informed about your campaign’s health and performance. This proactive approach will empower you to optimize your advertising strategy and enhance the effectiveness of your PPC efforts.

RhythmOne stands out as a frontrunner in providing innovative multiscreen digital advertising solutions. With a strong focus on advanced TV and leveraging one of the most efficient programmatic platforms available, we enable brands to effectively engage with their target audiences, enhancing results for both advertisers and publishers across various devices. Consistently recognized, RhythmOne has once again secured the top position in Pixalate's Global Seller Trust Index. Explore how we create brand-safe environments for our clients and partners. As the landscape of Connected TV evolves into Advanced TV, YuMe by RhythmOne offers expansive reach, precise targeting, tailored creative, and distinctive measurement solutions, allowing brands to seamlessly extend their linear TV and multiscreen digital video initiatives to connected viewers. Additionally, RhythmInfluence by RhythmOne bridges the gap between marketers and enthusiastic influencers, who skillfully integrate branded narratives into the trusted content and social platforms consumers engage with, yielding impactful outcomes that resonate effectively. Through these initiatives, we strive to redefine the advertising experience for both brands and consumers alike.

The advent of the Internet has revolutionized the interaction between customers and advertisers. NT is at the forefront of this transformation, creating products designed to assist agencies and marketing professionals in navigating these evolving customer experiences. The NT Programmatic Platform integrates cutting-edge technologies that facilitate effective communication within the realm of online advertising. Various components of the ad placement process include media planning, data collection and analysis, creative development and adaptation, real-time media placement optimization, and thorough statistical evaluation of outcomes. By bringing together advanced advertising technologies, the NT Programmatic Platform enables comprehensive management of the entire media buying cycle, which spans from initial market research and media planning to activating CRM data, optimizing strategies across multiple KPIs, and conducting extensive data analysis. Moreover, during the course of an advertising campaign, the automation of algorithms and the power of real-time bidding optimization help prevent periods of stagnation, ensuring the achievement of all set KPIs. This holistic approach not only enhances efficiency but also significantly improves the overall effectiveness of advertising efforts.

Revive Adserver is a completely free, open-source platform designed for ad serving that allows publishers, advertisers, and ad networks to effectively manage advertisements, oversee campaigns, establish delivery rules, and monitor campaign outcomes. You can define an unlimited number of advertisers, which include businesses that have consented to run ad campaigns utilizing your inventory, along with any ad networks or exchanges you collaborate with. Create unique usernames for your clients so they can log in and access their individual performance metrics. A Contract campaign typically signifies a predetermined number of ad impressions, clicks, or conversions within a set period. Conversely, a Remnant campaign aims to utilize any available ad impressions that are not allocated to Contract campaigns. Additionally, you can utilize an Override campaign to prioritize certain campaigns above all others. Simply upload a banner image and provide the URL to which users will be directed when they click on it, ensuring a seamless advertising experience. This comprehensive functionality empowers advertisers to optimize their strategies and enhance overall campaign effectiveness.

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

Teads leverages the power of premium media, analytics, and innovative creative strategies to achieve lasting business success. With our strategic and exclusive content collaborations, coupled with the launch of Teads CTV, we have evolved into an omnichannel platform and a formidable video leader capable of engaging consumers anytime and anywhere across various devices. In the industry, Teads stands out by offering the most sophisticated cookieless targeting solutions, enabling businesses to achieve up to 60% greater reach compared to traditional cookie-based campaigns. Our comprehensive omnichannel offerings empower brands to connect with and re-engage audiences seamlessly across multiple screens. By analyzing the context and emotional resonance of the content being viewed, we enhance targeting precision. Additionally, we supply purchase data from leading retailers, facilitating effective targeting and enabling robust measurement solutions for both online and offline campaigns. This integrated approach ensures that businesses can optimize their advertising strategies and maximize their impact in a competitive landscape.

Navigating the world of digital advertising can be intricate and challenging due to the rapid evolution of ad technologies and the growing expectations from advertisers. This complexity often places a burden on publishers, who must balance effective ad management with delivering high-quality content to their audience. Fortunately, with our comprehensive monetization platform, RAMP®, publishers can rest easy knowing they are supported. Playwire’s all-in-one solution encapsulates the entire advertising ecosystem, ensuring that publisher revenue is optimized while yield operations, direct sales, and creative teams work tirelessly on their behalf. Envision handling video, display, and data advertising—all seamlessly integrated through a single channel; Playwire makes this a reality. By simply adding a piece of code, you can monetize your website across various devices and operating systems effortlessly. Our platform enables multiple ad exchanges to compete for your inventory simultaneously, leading to quicker ad load times, improved CPMs, and enhanced fill rates. Additionally, you can host, encode, manage, and publish your video content without hassle, all while benefiting from robust analytics that empower you to make data-driven decisions. Overall, Playwire simplifies the complexities of digital advertising so that you can focus on what truly matters—engaging your audience and growing your business.

Edge 226 is a global provider data-driven tech solutions. It focuses on providing its clients smart tools for quality and transparent user acquisition. Peak DSP is Edge's most popular product. It is a Performance-Driven DSP which enables programmatic buying to ensure quality user acquisition and retention. Peak DSP offers: * An AI-driven algorithm that optimizes and predicts install & follow-up events: registrations. Subscriptions. Purchases. Or any other action * Data-based targeting using Lookalike Audiences, Extern User Data and Audience Match * Direct integrations Apps owned & operated by the company. Mobile device manufacturers & carrier-based supply More than 35 of the top SSPs in the world * All verticals, all environments: Gaming, shopping and utilities, as well as sports (etc. Campaigns available on desktop, mobile web, and in-app * Multiple creative types available: Rewarded video Playable ads Banners, native ads and text ads HTML/Rich Media JavaScript tags

Ezoic allows digital publishers to automate and streamline the optimization of their ads and layouts. Ezoic is used by publishers to monitor website performance and take advantage of opportunities to increase traffic and revenue. Ezoic empowers publishers with real artificial intelligence. This includes the ability collect and automate data that can be used to improve visitor experience, SEO, site speed, website revenue, and overall site performance.

Finally, an ad server that is performance-focused. UpRival is an Ad Server specifically designed for Media Buyers, Ad Networks, and other users. No matter what product you sell, our templates will give you and your developers the best ad experience. They work. Our ad templates will help you brand, improve your performance, and create a unique look. UpRival allows you to customize your client-facing advertising server. This will allow you to create a user interface that perfectly fits your brand. With just a few clicks, you can increase brand awareness and improve your reputation. UpRival makes it easy to manage and deliver campaigns across multiple websites. You can even create your own domains.

Pathmatics equips brands with the essential digital marketing insights necessary to capitalize on emerging opportunities in the digital landscape and facilitate the next stage of business expansion. Boasting the most extensive coverage in the sector, which includes platforms like Facebook, Instagram, YouTube, Snapchat, and TikTok, Pathmatics reveals the crucial details of advertising strategies—covering the what, when, where, who, and how—transforming the approach marketers take to succeed online. By reducing the time spent on compiling and consolidating reports, brands can streamline their efforts with our highly praised digital marketing intelligence platform. With access to the most comprehensive and precise database of digital advertisers, users can make informed decisions confidently. Leverage our insights to propose new business opportunities and design effective creative campaigns that resonate with audiences. Achieving more sales, increasing revenue, and expanding marketing budgets becomes feasible, ultimately setting brands up for sustained growth. Embracing these tools can significantly enhance a brand's competitive edge in a rapidly evolving digital environment.

CoEx is an innovative, award-winning software tailored to help retailers and brands effectively manage their comprehensive 1st and 2nd party data strategies. We have integrated four essential solutions commonly used by digital marketers into a cohesive platform. With CoEx, users can oversee various data assets, including website interactions, mobile applications, CRM, and POS systems, all while standardizing data under a unified taxonomy to enhance our data marketplace. Our economical model, paired with a complete feature set, empowers clients to construct and maintain custom audience segments, all while reducing management expenses. A more efficient economic framework means that clients can allocate a greater portion of their marketing budget towards actual advertising rather than data ingestion and management costs. By achieving higher data match rates, we help clients avoid data loss that often occurs due to inadequate platform compatibility, enabling them to retain their entire audience and fully capitalize on marketing opportunities. Additionally, our platform provides access to valuable retailer and brand data, facilitating the creation of segments composed of qualified shoppers, thereby enhancing targeting effectiveness. This comprehensive approach positions CoEx as a vital tool for any organization looking to optimize its data-driven marketing efforts.

Solutions for advertisers that produce tangible outcomes. We offer contemporary strategies for both advertisers and publishers to monetize web traffic effectively, ensuring scalability and measurability in the process. Based in Los Angeles, our dedicated team of 60 professionals spans the globe, bringing nearly two decades of experience in connecting brands with their target audiences. Our commitment lies in delivering cutting-edge advertising technology solutions, facilitated by our unique platforms and a knowledgeable success team. Each aspect of our work is characterized by a creative and results-oriented mindset, ensuring that clients achieve their desired goals and thrive in a competitive landscape. Our focus on innovation drives us to continually enhance our services and adapt to the ever-evolving digital market.