RollerAds operates as a self-service, high-efficiency advertising network that features a variety of effective formats, including browser push notifications, in-page push notifications, and OnClick (pop-under) ads, all supported by proprietary anti-fraud measures and sophisticated optimization techniques. The platform boasts extensive global reach and provides diverse targeting capabilities, allowing advertisers to hone in on their desired audience based on factors such as geographic location (country, region, city), operating system or browser, device type, internet service provider or carrier, connection type, subscription age, IP range, specific times of day, and customizable white or blacklists. Advertisers benefit from an intuitive campaign management interface that includes real-time analytics, bidding controls (CPC for push notifications and CPM for pop-unders), alongside a low minimum deposit requirement that ensures flexibility in budget management. Meanwhile, publishers, including website and app owners, can effectively monetize their traffic by implementing RollerAds tags and selecting revenue models that align with their traffic characteristics, thus maximizing their earning potential. This dual-sided approach not only enhances advertising effectiveness but also fosters a symbiotic relationship between advertisers and publishers, ultimately driving better results for both parties.