Find and compare the best Account Data Management software in 2025
Sort:
Use the comparison tool below to compare the top Account Data Management software on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.
-
1
HubSpot CRM
HubSpot
Free 23,936 RatingsHubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool. -
2
LeanData
LeanData
1,030 RatingsLeanData offers a comprehensive Demand Management solution tailored to various go-to-market strategies, including account-based sales development and geo-based territories, among others. With its user-friendly and visually appealing workflow integrated within Salesforce, LeanData provides a single interface for users to monitor their complete lead flow seamlessly. The platform empowers users with a convenient drag-and-drop functionality for efficient lead routing. Additionally, LeanData incorporates advanced algorithms that match leads by utilizing multiple data fields within Salesforce. This innovative approach not only streamlines the lead management process but also enhances the effectiveness of sales strategies. -
3
AI Sales Rep - Your Next Salesperson Might Not Be A Person at All Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads: Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. These are the prospects we focus on, ensuring maximum impact for your sales efforts. - Detailed Prospect Data: We gather 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - Crucial Sales Funnel Position: These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. They are the ones most likely to convert into appointments. - AI-Driven Engagement: Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. The process is fully automated, so your sales team only needs to engage with the interested leads—your low-hanging fruit. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.
-
4
6sense
6sense
1,597 Ratings6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings. - 5
-
6
HubSpot Marketing Hub
HubSpot
$50 per month 18 RatingsHubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more. -
7
UpLead
UpLead
$99 per month 10 RatingsUpLead, a B2B prospecting platform, provides the highest quality B2B contacts & company data. Features include email verification in real time, worldwide contacts in more than 200 countries, 50+ search criteria and technology tracking. They also offer account-based marketing, email pattern intelligence, social profiles links, Salesforce integrations, robust API, and other CRM integrations. - 8
-
9
Salesforce Marketing Cloud
Salesforce
2 RatingsEngage with individual customers by utilizing a multitude of features designed to help you craft personalized and relevant content, spanning from basic email marketing capabilities to advanced cross-channel campaign tools. Integrate data from various sources and devices to achieve a comprehensive understanding of your customers. Capture and utilize first-, second-, and third-party data to gain insights into your customer base, thereby promoting growth by targeting new audience segments. Utilize data alongside AI technologies, such as Einstein, to manage every interaction effectively. Tune into customer intent, interpret their needs, and provide personalized communications that foster trust. Establish two-way, real-time engagement that extends from initial awareness to customer advocacy. Furthermore, dynamically present the next best action for each individual on a large scale, ensuring that interactions are relevant and timely. Finally, assess the overall effectiveness of your marketing across all digital channels and devices by leveraging AI and a unique collaboration with Google Analytics 360 to optimize your strategies continuously. -
10
Keep a close watch on the companies that are significant to you by accessing exclusive insights on more than 13 million public and private firms, thanks to the Owler community. Uncover potential partnerships that can enhance your business by utilizing filters for industry, location, revenue, employee size, and other criteria. Dive into a wealth of over 40 million competitive connections to pinpoint the key players that deserve your attention. Stay updated on the companies that interest you by following them, and receive tailored news and real-time alerts to keep you informed. With specific companies in mind, you can utilize Owler's news alerts to gain foresight into developments that may influence your strategies. Additionally, monitor public sentiment surrounding your brand, keep track of competitors, and stay informed about industry happenings that can affect your operations. Streamline your efforts by focusing on actionable insights regarding the companies in your pipeline, ultimately allowing you to spend more time on selling and less on sifting through irrelevant information. By harnessing these resources, you can make more informed decisions and enhance your overall business strategy.
-
11
Empower clients to chart their own course with the capabilities of SAP Marketing Cloud, ensuring that your CRM objectives are met. Increase revenue by allowing customers the opportunity to explore, connect, and purchase at their leisure. Enhance your marketing team's efficiency by utilizing comprehensive insights into customer preferences and requirements. Merge experiential and operational information to create a unified and detailed perspective of your clientele. Break down silos within your organization to fully leverage the potential of customer data. Acquire a deeper understanding of customer motivations to foresee their actions and preferences. Quickly spot emerging trends and uncover niche customer segments to effectively tailor your marketing approach. Strengthen customer loyalty and foster meaningful relationships through improved insights and responsiveness. Employ real-time business intelligence for speedy evaluations and assured decision-making throughout the organization, all while enhancing customer satisfaction and refining your marketing effectiveness. By doing so, you will not only enrich customer experiences but also position your business for sustained growth.
-
12
You can predict future revenue from different industries, countries, or regions. Ocean.io uses your sales performance data and our vast market data to create a predictive model that predicts your future revenue potential from different countries, regions, and industries. In minutes, you can create micro-targeted accounts lists. Ocean.io creates hypertargeted lists with companies that are very similar in firmographics and also in terms what these companies do. Based on your sales performance data, refine your Ideal Customer Profile (ICP). Get a ready-to-use breakdown of your new business and align your team around an ICP that has been determined by data. Create a smart prediction model to identify market segments and customers with the highest and lowest rates of churn. You can increase your revenue by keeping more customers in the fold and looking for opportunities to upsell.
-
13
ZoomInfo Sales
ZoomInfo
1 RatingBoost your efficiency, expedite your sales pipeline, and unlock unprecedented revenue potential with ZoomInfo Sales. Create a comprehensive account universe tailored to your Ideal Customer Profiles and connect with decision-makers using an expansive B2B contact database featuring over 65 million direct dial numbers and more than 150 million verified email addresses. Pinpoint and engage prospects early in their purchasing journey by monitoring companies that are actively researching solutions similar to yours online. Discover and reach out to decision-makers from organizations that have shown interest in your business website. Assess customer communications, including calls, meetings, and emails, to implement process enhancements that positively affect your financial outcomes. Develop and implement multi-touch sales strategies utilizing our integrated phone dialer and email solution. Accelerate your sales cycle with ZoomInfo Chat, a user-friendly, data-driven chatbot tool designed for efficiency. Additionally, establish real-time lead notifications to interact with the most suitable buyers, or automate the lead qualification process to allow your internal team to focus on high-impact activities. With these tools, you'll not only streamline operations but also create a more agile sales environment. -
14
We connect customers to the brands they want. With the only omni-channel demand platform, you can build meaningful relationships with prospects and customers to increase revenue. You can take control of every customer journey. Your personalized demand cloud. You are a B2B marketer and you struggle to manage the increasing volume of lead data coming from different sources. People, data and processes are not aligned. Your top-of-funnel demand generation efforts are inefficient and fragmented, and the customer journey is not connected. This makes it difficult to meet your pipeline goals. Integrate Demand Cloud allows you to connect with buyers wherever they are. It aligns people, data and processes to create seamless customer journeys that are personalized and increase marketing ROI.
-
15
SALESmanago
Benhauer
0SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses. -
16
Kwanzoo
Kwanzoo
$250/month Kwanzoo provides AI Go-to-Market (GTM) automation solutions that engage 10X more high-intent buyers to grow your sales pipeline. Our unique AI GTM tech, along with our GTM On-Demand service aggregates all relevant buying signals (both person and account-level) and delivers automated, always-on, and a 1:1 personalized message sequence to each individual prospect through emails, LinkedIn and phone calls. As a result, our customers boost SDR productivity, lower sales costs, and grow revenues. Kwanzoo's AI GTM tech de-anonymizes USA site traffic, to generate warm leads with full contact info (work/personal email, LinkedIn URL, mobile phone number). It also finds individual, in-market USA-based buyers from across the web, who are researching products and solutions, similar to yours, RIGHT NOW! Finally, its Account Intelligence capabilities track all buyers from global companies (all geos supported) engaging on any website. Sales can then pursue high intent buyers through emails, LinkedIn and phone calls. -
17
People.ai
People.ai
$50 per user per monthUnlock the full capabilities of your sales and marketing strategy by leveraging actionable insights that can enhance pipeline generation and influence the success of in-quarter deals. People.ai consolidates all revenue-related activity data while enriching each account and opportunity with cutting-edge insights that not only expedite the creation of high-quality pipelines but also enhance the execution of every transaction. Maintain a clear connection with all aspects of account engagement, ensuring that your entire team is aware of who is interacting and identifying opportunities for pipeline acceleration and expansion. Gain a comprehensive understanding of how every individual and action impacts the evolution of a deal, allowing you to offer practical recommendations aimed at boosting representative performance. Our innovative data platform dismantles data silos and employs patented AI technology to draw connections between buyer engagement and seller effectiveness, delivering insights that enhance the intelligence of your entire Revenue Engine. By integrating these insights, you can make informed decisions that drive better results and foster continuous improvement across your sales initiatives. -
18
PowerRouter
PowerRouter
$15 /user / mo Concentrate on the most critical aspects of your business, specifically accelerating the process of closing deals. To maximize the conversion potential of every lead, it’s essential to assign them to the appropriate representative within your organization; both your prospects and your team merit this level of attention. By aligning leads with their corresponding accounts, you can efficiently direct these prospects to the right teams. Rapid outreach from your representatives to potential clients can significantly enhance your closing speed; don’t let revenue slip away due to leads being overlooked – act swiftly to increase your wins. As leads arrive, promptly assign them to your Sales Development Representatives, account executives, or Customer Success Managers, ensuring they are matched to designated accounts in real-time for optimal conversion while interest is still high. The speed at which you respond to leads plays a crucial role in conversion rates. It's all about having an adequate number of representatives ready to engage. Utilize a visual platform that allows you to design workflows effortlessly, complemented by a user-friendly drag-and-drop interface that enables real-time management of your processes. This streamlined approach will enhance collaboration within your team and ultimately drive success. -
19
Propensity
Propensity
$1,000 per monthSelect from our collection of tailored ABM playbooks to launch rapidly and enhance your outcomes. Develop a pipeline with active accounts and contacts that are ready to engage. Transfer warm leads to the sales team on a daily basis. Identify and engage with qualified accounts and contacts that are currently in the market. Utilize intent data to pinpoint companies likely to have an interest in your offerings. Boost brand visibility among qualified accounts within your target market through captivating graphics and impactful programmatic advertisements. Track potential buyers through ad interactions, website activity, and lead submissions. Subsequently, connect with them through direct mail, marketing emails, and social media campaigns. Foster alignment between sales and marketing efforts to engage effectively with your ideal audience. Enhance relationships with key individuals through LinkedIn connections, emails, and phone calls. By optimizing your engagement strategies, you can achieve up to five times more interactions and increase opportunity creation by 20%. This comprehensive approach ensures that you not only reach your targets but also build lasting connections with them. -
20
Warmly
Warmly
$850 per monthReduce costs and increase conversations with your active sellers. Al-fueled orchestration of buyer intention delivered automatically. Start seeing ROI in minutes. Warmly offers the best enrichment and intent data for your automation. Combine intent with action and capture buyer interest at the right time, before your competition. Reveal, enrich and qualify accounts that are researching you on your website and personalize engagement in real-time via email, LinkedIn and live chat. Add generative Al assistants to your sales team who will connect with your buyers at the right time in their journey. Multi-threaded conversations can be held with the decision makers of every account that visits your website without adding any additional staff. Consolidate all tools, workflows and actions required to instantly capture decision-makers' interest. Use your existing tools to identify and convert high-intent website visitors. -
21
xiQ
xiQ
FreexiQ offers a sales and marketing platform driven by personality that merges insights from neuroscience, psychology, and artificial intelligence to grasp the mindset of potential buyers. Tailoring the sales and marketing experience for each individual at every phase of their purchasing journey, xiQ’s innovative platform identifies and suggests crucial insights about companies and personalities, allowing for genuine connections with the target audience. By consolidating all necessary customer and prospect information in one centralized location, xiQ equips sales teams with the essential data they need to thrive. Furthermore, the platform reveals the personality traits of your contacts, enabling you to identify commonalities to leverage in your outreach efforts. With its first-party intent data and sales triggers, xiQ empowers you to engage prospects precisely when they are most receptive. At the heart of xiQ's functionality are behavioral insights, which inform every aspect from user profiles to content creation and campaign strategies. The platform automatically matches the most relevant content to the appropriate audience, ensuring that your marketing efforts resonate effectively. Additionally, xiQ keeps you informed about key developments, ensuring that you never overlook an opportunity to connect with your most important contacts. This comprehensive approach not only enhances engagement but also significantly boosts the likelihood of closing sales. -
22
Openprise
Openprise
Openprise is an all-in-one, no-code solution designed to automate a multitude of sales and marketing tasks, ensuring you gain the full value from your RevTech investments. Instead of piecing together a complicated web of various point solutions that can create an unmanageable "Frankenstein architecture," or outsourcing the problem and risking lower quality and service level agreements with unmotivated workers, you can leverage Openprise. This platform incorporates essential business rules, best practices, and data to seamlessly manage numerous tasks such as data cleansing, account scoring, lead routing, and attribution among others. By utilizing pristine data, Openprise takes over all the manual or inefficient processes often handled by sales and marketing automation platforms, including lead routing and attribution, thereby streamlining your operations. Ultimately, this leads to increased efficiency and better outcomes for your marketing and sales efforts. -
23
FollowupByte
FollowupByte
$30.00/month/ user Effectively oversee your business operations and evaluate performance using instantaneous statistics. Utilize the alert system to pinpoint sales agents who stray from established protocols, thereby motivating them to adhere to the guidelines. Collaborate with various stakeholders to ensure the security of information shared among different parties. The solution is compatible with desktops, tablets, and smartphones, making it versatile across platforms. Regardless of your sector, Followupbyte is designed to enhance your marketing efforts, boost revenue, foster customer loyalty, and much more. Easily grant access to your call centers, telemarketers, and sales teams in just a few clicks, with customizable clearance levels for each user. Take full advantage of our agenda, specifically crafted to cater to the demands of a professional prospecting campaign, which allows for seamless importing and exporting of your Google and Outlook calendars. Streamline your operations and lighten your workload with our comprehensive system that facilitates the entire monitoring process, ensuring you achieve optimal results. Embrace the tools available to maximize efficiency and drive business success. -
24
Koncert
Koncert
Koncert is a B2B Sales Engagement platform with over 12 years focusing on B2B sales dialer technology innovation. Koncert’s power dialer platforms leverage AI to enable more conversations and pipeline. The sales activity of manually dialing each prospect is now super charged through automation to connect you with live prospects and scale up to 10 times your conversations with your prospects. Koncert sales dialers will enable more meetings, build pipelines and insights for coaching and training your sales team. Koncert provides four dialer options aligned to different sales workflows: Multi-line AI Parallel Dialer, Single-line AI Flow Dialer, Agent-Assisted Dialer, and a Click-to-Call Dialer seamlessly integrating into leading CRMs. Koncert dialers help sales teams skyrocket conversations for more pipeline while optimizing productivity. Koncert ‘s AI auto dialer and cadence platform are the B2B sales tools you need to power up more conversations and pipeline. -
25
RollWorks
RollWorks
RollWorks can help you grow your revenue, whether you're just starting out or scaling up. Account-based programs deliver the right message to the right audience on the right channel at exactly the right time. No matter what your goal, you can turn your target accounts into new business opportunities or expansion. Your marketing plans will be built upon this foundation. Identify your ideal customer profile and target accounts. Find key contacts. Run effective cross-channel campaigns. With ads and automation, engage your ICP, target accounts and key buyers. You have full visibility into your impact. You can measure the effectiveness of your ABM at both an account and contact level. This ABM planning template deck is ready-to-go and boss-approved. It will help you get major props at your next meeting. It was created by us for you to make it yours.
Account Data Management Software Overview
Account Data Management software serves as the backbone for organizing prospective customer details within the domains of account-based marketing (ABM) and targeted advertising endeavors. This software ensures that marketing and sales personnel are always in sync with the dynamics of pivotal accounts. Effective implementation of ABM techniques necessitates that sales staff have a keen understanding of where a potential lead is situated within the sales trajectory and their chances of becoming a customer. Account Data Management platforms are engineered to capture and relay all significant information related to accounts, thus ensuring a fluid interchange of intelligence between the sales and marketing wings. Deploying this software within these key departments is crucial for honing marketing strategies and fostering a cohesive relationship between sales and marketing.
Within the suite of ABM technological solutions, Account Data Management software often interacts with additional tools, including platforms for marketing account intelligence, niche advertising programs, or buyer intent analysis systems. The versatility of these Account Data Management platforms allows for a broader scope of functionality across the ABM spectrum. Numerous Account Data Management programs are structured to integrate with CRM systems and marketing automation tools to facilitate a well-oiled ABM protocol that operates in tandem with wider sales and marketing operations.
Reasons to Use Account Data Management Software
- Syncing Sales and Marketing: It acts as a bridge, uniting sales and marketing strategies.
- Refined Account Selection: Sharpens the ability to pinpoint and prioritize high-value accounts.
- Operational Streamlining: Frees teams from mundane tasks to concentrate on strategic planning and relationship cultivation.
- Informed Decision-Making: Provides pivotal insights for making decisions backed by current data.
Why is Account Data Management Software Important?
Account Data Management software is pivotal in the intricate dance of modern marketing and sales strategies, particularly in the focused approach of account-based marketing (ABM). It forms the strategic core, ensuring that every customer interaction is not only captured but also made meaningful. In today’s data-driven business environment, the volume of information can be overwhelming, and without the organizing power of Account Data Management software, valuable insights could be lost amidst the noise. This software underpins the ABM process by allowing for a holistic view of the customer journey, from the first point of contact through to conversion and beyond.
Its significance lies in its ability to provide a centralized and cohesive database of account information, which leads to an enhanced understanding of customer needs and behaviors. By fostering alignment between marketing and sales teams, Account Data Management software ensures that efforts are not siloed but rather synergistically targeted, allowing for a more personalized and effective customer outreach. It supports the identification of high-value targets, optimizes engagement strategies, and enables a rapid response to changing market dynamics.
Moreover, the predictive analytics capability of such software translates past customer interactions into actionable future strategies, thus not only reacting to the current landscape but also proactively shaping it. The operational efficiency gains are non-trivial; by automating data entry and report generation, teams can redirect their focus to creative and strategic endeavors that require a human touch. In the larger picture, Account Data Management software is not just a tool but a strategic asset that can significantly contribute to the achievement of a company’s sales and growth objectives by ensuring that every account is managed as effectively as possible.
What Features Does Account Data Management Software Offer?
- Centralized Data Hub: It acts as a comprehensive repository, amassing all account-related data for easy access by sales and marketing teams.
- Account and Contact Oversight: Equipped with features for meticulous management and categorization of accounts and contacts to tailor marketing efforts.
- Engagement Documentation: Every prospect interaction is recorded, constructing a detailed narrative of customer engagement.
- Forecasting Tools: Leveraging past data to predict future client actions and sales trajectories.
- Campaign Direction: Aids in crafting, deploying, and monitoring specialized marketing initiatives.
- Outcome Analytics: Sophisticated tools for measuring the effectiveness and financial return of ABM strategies.
Who Uses Account Data Management Software?
- Sales Divisions: Utilize for prospect tracking and effective engagement.
- Marketing Experts: Execute precise campaigns and measure outcomes.
- Client Relationship Managers: Dedicated to nurturing and expanding client connections.
- Leadership Teams: Use for comprehensive insight into performance metrics and strategies.
- Technology Departments: Oversee software setup and ensure seamless integration.
How Much Does Account Data Management Software Cost?
The cost of Account Data Management software can vary widely. Here are some considerations that will help inform the cost:
- Functionality Range: From basic features to sophisticated tools, impacting price brackets.
- License Volume: Based on the number of users requiring access.
- Custom Features: Extra expenses for tailored options or specific integrations.
- Supplier Reputation: Renowned vendors may command higher fees.