Best Web-Based AB Testing Software of 2025 - Page 2

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. Our SmartInsert technology eliminates flickering across both frontend and backend experiments, while 40+ stackable targeting filters and robust APIs enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes.

Evolv AI is an automated design thinking platform that understands your experimentation goals, guides you in making effective experimentation decisions, and continuously learns from the outcomes of those decisions.

Convertize is an A/B testing and conversion optimization tool that helps you increase your conversion rate. Edit your content, run A/B testing to find the best version, and add powerful new features. Convertize SmartEditor™, allows you to create multiple versions of your webpages and A/B test your text, images, buttons, without having to touch a single line of code. You can also set your own goals by tracking buttons and URLs, so you can keep track what is most important to your business. A/B testing tools like the Autopilot™, and Hybrid Statistics Engine™, provide reliable results quickly. This means that you can spend more time on your content. SmartPlugins™, which add geolocation, persuasive notification and dynamic text to your site, are called SmartPlugins. Convertize integrates seamlessly with your existing tools, so you can A/B-test Wordpress content, increase Shopify conversion rates, and optimize Wix websites in just a few clicks.

Picreel is a solution for optimizing conversion rates. It allows users to track visitors' scroll and mouse movements and offers them better offers when they navigate off. Picreel allows users to create or use design templates. Picreel allows users to collect leads and send it to their CRM or marketing automation tool immediately.

Enhance your website effortlessly with powerful tools designed to elevate user experience. Gain deep insights into the customer journey through features like Snapshots, Heatmaps, and Recordings. Our intuitive visual reports and detailed session recordings provide a clear understanding of your visitors' paths—revealing their origins, navigation choices, and points of confusion—empowering you to implement design modifications confidently. Make informed, data-driven decisions that will positively influence your revenue over time. With Crazy Egg's A/B Testing, you can be sure that the adjustments you make to content placement, colors, images, or text are indeed the right choices to convert more visitors into loyal customers. Plus, you can easily create or modify content without needing a developer’s assistance! Our user-friendly editing tools enable you to adjust styles such as colors and fonts or even hide certain elements altogether. When you’re satisfied with the changes, you can seamlessly publish them to your website. We are dedicated to assisting you in optimizing what’s working, addressing what’s not, and experimenting with fresh ideas to drive your success. By consistently refining your online presence, you'll ensure a better experience for your visitors.

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

AB Tasty stands as a prominent global figure in the realm of AI-driven solutions for experience optimization, enabling brands to enhance their customer interactions through personalization, experimentation, recommendations, and search capabilities on their digital platforms. With its solutions consolidated into a single platform, AB Tasty presents web and API-based tools that allow businesses to adopt a cohesive strategy for delivering seamless customer experiences. Companies leverage AB Tasty's offerings to synchronize their digital, e-commerce, and product teams around shared revenue objectives by continuously optimizing and innovating their digital touchpoints. Since its inception in 2013, AB Tasty has attracted a distinguished clientele that includes renowned brands such as Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH, among others. With a presence in 12 offices worldwide, spanning North America, Europe, and the Asia Pacific, AB Tasty is well-positioned to support the evolving needs of its global customer base. The company's innovative approach ensures that brands can stay competitive in an increasingly digital marketplace.

Data-driven decisions can optimize your customer journey. If they are focused on what is important, serious eCommerce players can become customer-centric. Omniconvert is a growth tool for serious eCommerce businesses looking to be customer-centric. Talent is what lies behind data. This has been our experience for many years. Omniconvert has helped global eCommerce businesses become customer-centric by using advanced segmentation algorithms and AB testing, web personalization and web surveys. We have delved into data, identified barriers, Xray tech-wise, gained insights, hypothesized and monitored conversions.

Personalized onsite campaigns and exit-intent popups can convert anonymous visitors into paying customers. Smart recommendations can reduce cart abandonment. Multiple exit-intent popups. Welcome Popups with 18 targeting guidelines. Cart abandonment solutions. Seasonal campaigns on-site, without coding. CTAs with Facebook and Linkedin buttons. Multiple campaign templates. Personal recommendations with an average 18% conversion Register now for a free account

Userlytics is a state-of-the-art user testing platform that allows users to quickly run user experience test on any digital asset (sites or apps, prototypes, competitor assets or more) from any device. Userlytics is the only platform that records the screen, audio, and webcam of participants. It also allows unlimited annotations, highlight reels and users/admins to be added. Userlytics also offers card sorting and tree testing, full audio transcriptions and branching logic. It also has dedicated account managers, quality assurance teams, and dedicated account managers to ensure that every result is excellent. You can give Userlytics an opportunity. Create a test with a participant for free in just minutes using code ONEFREE. You will get the results within hours.

Vue.ai, an end-to-end eCommerce platform, is trusted by more than 100+ retailers around the world, including Diesel, Nordstrom and Tata Cliq. Vue.ai is redefining retail with Artificial Intelligence. Vue.ai's products address the biggest problems in retail, using Visual AI and ML algorithms. Our AI platform is used to: Automated catalog management Automated image moderation for marketplaces Automated on-model imagery AI-enabled styling & outfitting AI-enabled dynamic 1:1 personalization Personalized shopper journeys

Split's Feature Data Platform™ allows you to move quickly without breaking anything. Set up feature flags, and deploy them safely to production. You can control who sees what features and when. Connect each flag to contextual data so you can know if the features you are deploying are improving or making things worse. You can then act without hesitation. You can easily conduct feature experiments such as A/B testing without slowing down. Split is a feature-management platform that goes the extra mile with experts to support, online courses that help you learn while you go, and an developer-oriented culture which puts our customers in the center. Split can help you to improve your productivity, reduce your MTTR or ignite your development team without burning it out. Switch to a free account, schedule a demonstration to learn more or contact us with any questions.

Webtrends Optimize stands out as a robust, enterprise-level experimentation platform, offering a comprehensive array of website enhancement tools designed to improve the digital experience of your visitors. Users benefit from unrestricted access to all available features, ensuring that there are no hidden charges, tiers, or necessary upgrades. The concept of website optimisation encompasses any method aimed at boosting site performance, often focusing on various success indicators or metrics such as a sales funnel that need to be improved. Enhancements in Site Speed Optimisation (SSO), Conversion Rate Optimisation (CRO), and Search Engine Optimisation (SEO) play vital roles in achieving effective website optimisation. Webtrends Optimize is not only user-friendly but also boasts powerful testing and personalisation capabilities, leveraging CRO tools to enhance visitor engagement on your website, ultimately leading to improved return on investment (ROI). By integrating these tools, businesses can ensure they are maximizing their online potential and delivering exceptional user experiences.

Kaption stands out as the premier analytics and feedback platform driven by artificial intelligence, specifically designed for digital marketers. Gain the critical insights necessary to enhance your digital presence and propel your business forward. By removing uncertainty, you can understand the reasons behind user behavior and iterate your strategies at a much quicker pace. One of the most effective ways to influence your audience is to perceive your offerings from their perspective. Have you considered how users navigate your website? With Kaption, you can map out the user journey and identify any obstacles encountered along the way. The path to excellence is paved with accurate information; without data, you are merely relying on luck or making mistakes. Direct your energies towards effective conversion and monitoring strategies. Take advantage of complimentary heatmap analytics to analyze user interaction with every component of your site and its impact on their actions. Identify where users face challenges, boost your conversion rates, and resolve product issues more swiftly with intelligent metadata insights. By doing so, you can ensure that your marketing efforts are both informed and effective.

Enhance your feature flags and experiments to boost your product's growth using a robust statistical engine. With product observability, you can merge experimentation and real-time analytics, resulting in a complete perspective on both your product and business performance. For the first time, you have the ability to identify which features are influencing your essential business metrics, moving beyond mere tracking of events and clicks. Statsig provides a comprehensive solution for all your experimentation needs through a unified platform that links your creations to the outcomes they generate. We enable A/B testing and experimentation across any device, within any application layer, and at any scale. Statsig offers an all-encompassing 360° insight into your product's performance, empowering developers to make informed decisions. By introducing thorough observability for every product update, from system efficiency to user interactions, Statsig equips developers with the capability to present data to their teams for every decision made regarding the product. This approach not only enhances understanding but also drives continuous improvement in product development strategies.

Boost your conversion rates through the power of A/B testing with Splitmat, a versatile URL shortener designed to seamlessly redirect your traffic across various landing pages. You might be amazed by the potential increase in your conversions. Functioning just like a conventional URL shortener, Splitmat requires no additional plugins or modifications to your existing website. It cleverly adds a unique "utm_id" parameter to your landing page URLs, allowing you to monitor essential metrics such as time on site, bounce rate, and conversion events using Google Analytics, Fathom, or any analytics tool of your choice. You can experience Splitmat’s features free for 14 days, and if you're not completely satisfied, there's an additional 30-day period during which you can receive a full refund. Simply create a few landing pages using your preferred builder, whether it’s WordPress, Wix, or others, and Splitmat will generate a concise link for you. Share this short link across social media, emails, and all types of marketing campaigns, ensuring that each click efficiently redirects visitors to your selected landing pages, maximizing your outreach and engagement. By utilizing this strategy, you can not only enhance user experience but also optimize your marketing efforts significantly.

Utilize our insightful test suggestions to design effective tests tailored for your homepage, collection pages, product pages, and landing pages, ensuring higher conversion rates. Gain access to a variety of dynamic blocks and sections that are seamlessly styled to align with your brand, including features like countdown timers, sticky carts, and inventory indicators. You can categorize your tests based on different audiences, devices, and more, enhancing your targeting strategy. After running your tests, you'll receive comprehensive analytics that offer actionable insights in a centralized location. Regardless of whether your test version succeeds or fails, the results will provide valuable information about your customers' preferences, enabling you to refine your approach for better engagement. This continuous cycle of testing and analysis fosters an environment of growth and improvement in your marketing efforts.

SEATEXT AI is a powerful solution designed to enhance website content, boosting both user engagement and conversion rates. This innovative tool employs sophisticated AI algorithms and A/B testing mechanisms to autonomously refine content for better sales outcomes. By improving product descriptions for e-commerce platforms, retailers can witness a remarkable sales surge of as much as 40%. Additionally, SEATEXT AI simplifies the globalization of your website by providing seamless translations into 107 languages, allowing users to easily localize their content based on AI-driven insights for accuracy and effectiveness, all achievable in a swift one-minute setup. Moreover, the platform's optimization features cater specifically to mobile users, crafting concise and engaging text variations that resonate with their browsing habits, ultimately leading to enhanced reach and higher conversion rates. Users can also take advantage of the capability to translate and revise their media content up to 100 times, leveraging automated A/B testing to ensure that articles are fine-tuned for maximum conversion effectiveness. Through these comprehensive features, SEATEXT AI empowers businesses to significantly elevate their online performance.

Intelligems offers data-driven solutions designed to help Shopify merchants enhance their profits by optimizing their content, pricing, discounts, and shipping costs. Our straightforward mission is to assist ecommerce entrepreneurs in boosting their businesses and increasing their revenue by utilizing data for more effective pricing and profitability management. We strive to equip independent ecommerce stores with the same advanced revenue optimization tools that drive the success of major companies like Amazon and Uber. Intelligems can conduct AB tests for various elements, including website imagery, copy, landing pages, Shopify themes, user experience, and more, all while remaining budget-friendly. In light of the recent discontinuation of Google Optimize, it's the perfect opportunity to explore alternatives. With the Intelligems visual content editor, you can easily test modifications to any text, images, HTML, or CSS on your Shopify site. Additionally, you can seamlessly redirect between different versions of a page to determine which one resonates the most with your audience, ultimately leading to improved engagement and sales. This approach ensures that you are always making informed decisions based on real customer feedback.

OptimalUX is a seamless SEO patching and A/B testing platform designed for effortless integration. Instantly fix SEO issues, update content, and optimize user experiences in real time. With advanced rendering, it enables flicker-free testing, precise personalization, and real-time segmentation. Built for efficiency, OptimalUX allows direct modifications to templates, images, and links without complex coding. Experience smooth deployment, fast iterations, and enhanced performance without redirects or blank screens. Whether fine-tuning SEO, adjusting layouts, or experimenting with new features, OptimalUX streamlines the process for maximum impact. Improve rankings, boost engagement, and refine your UX—all with one powerful tool. Start for free, and pay as you go

Attract a greater number of customers and observe their interactions using UseItBetter, a robust analytics and optimization platform. This platform offers autotracking capabilities that enable users to effortlessly monitor every action taken by visitors on their websites. With its innovative and intelligent design, UseItBetter empowers users to enhance their understanding of analytics, moving beyond mere funnel tracking. It serves as an ideal solution for analysts, marketers, and web developers alike, providing invaluable insights to drive business success. By utilizing this platform, users can significantly refine their strategies and boost overall engagement.

Always Be Testing. Always Be Converting. You can easily create and run tests to increase sales, reduce cart abandonment, or build digital experiences that convert without IT involvement. You can create your experiences exactly how you want them without ever writing a line of code. VWO Editor has been trusted by thousands of CRO Experts and growth leaders for more than a decade to create and test experiences with millions of users. You can easily change the headline, CTA and images of any page. Modify pages already in use or create multiple versions of the same page. You can also make styling changes like changing the background color, font styles, or borders. Drag, move and hide options allow you to make layout changes such as bringing a form or offer to the top of the fold. Unlimitless undoes to correct your mistakes. You can access a whole library of widgets for testing.

Without any concealed charges or binding agreements, we can fulfill the requirements of any enterprise with complete clarity from the outset. Once you secure a visitor's email address, you unlock the ability to continue the dialogue well beyond their initial interaction with your website. This opens up a new dimension for communication: reframe the value you offer, enhance convenience, and increase urgency. UpSellit’s exclusive technologies and effective remarketing tactics can significantly elevate your profit margins by 5-15%. With UpSellit’s Visitor ID technology, you are always informed; it allows you to recognize returning visitors instantly and utilize their previously gathered contact details, shopping habits, and browsing activities to create compelling emails that drive conversions. UpSellit’s LifeCycle Remarketing campaigns transform a customer's first purchase into ongoing sales, utilizing perfectly timed emails and notifications to remind clients when it’s the right moment to renew, refresh, or replenish their prior purchases. By fostering this continuous engagement, businesses can cultivate stronger customer relationships and drive sustained growth over time.

We are to landing pages what Google represents for search engines. Beyond simply offering a landing page creation tool that streamlines the design, publication, and optimization of exceptional landing pages, we also deliver robust integration features that can be set up in a flash. Additionally, our team monitors your pages around the clock to guarantee that everything operates seamlessly. Pagewiz alleviates the burden of managing the crucial aspect of your marketing funnel. Whether you're an experienced marketer or a beginner without technical skills, you can effortlessly craft stunning, high-conversion landing pages using Pagewiz's user-friendly drag & drop interface. With the advanced form builder provided by Pagewiz, you can create an unlimited number of forms featuring various field types, including text boxes, radio buttons, and dropdown menus. Not only do you gain access to a wide array of form fields, but you also have the creative freedom to design them with unprecedented precision. This level of customization ensures that your forms can be tailored to meet the specific needs of your audience.